We are a fast growing environmental products and services company, looking for a Marketing Executive to join us.
Job description
- Develop and execute marketing strategies: Plan and implement campaigns across various channels (social media, email, content marketing, etc.) with a focus on driving brand awareness, lead generation, and customer acquisition.
- Leverage AI tools: Utilize AI-powered platforms for tasks such as market research, customer segmentation, content creation, campaign optimization, and performance analysis.
- Data analysis and reporting: Track and analyze key marketing metrics to assess campaign performance and identify areas for improvement. Generate reports to demonstrate ROI and provide insights for future campaigns.
- Stay updated on AI trends: Keep abreast of the latest advancements in AI technologies and their applications in marketing, and proactively explore new opportunities for innovation.
- Collaborate with other teams: Work closely with sales, product development, and other departments to ensure alignment and maximize the impact of marketing efforts.
- Content creation and optimization: Develop engaging content (blog posts, social media updates, website copy, etc.) and optimize it for search engines and user engagement.
- Budget management: Manage marketing budgets effectively and ensure efficient allocation of resources.
Qualifications:
- Diploma in Marketing, Communications, or a related field.
- Proven experience in marketing, with a strong understanding of traditional marketing principles.
- Familiarity with AI technologies and their applications in marketing.
- Proficiency in using marketing automation tools .
- Strong analytical and data interpretation skills.
- Excellent communication, interpersonal, and presentation skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Experience with SEO and content marketing is a plus.
