Marketing

Marketing Manager (Digital and Events), Dynasty Travel X (DTX)

About us
Founded in 1978, Dynasty Travel is a trusted Singapore travel brand.

The role
Own demand generation for DTX, online and offline. Our Travel Advisors close sales from leads we provide, so your output directly decides their revenue and ours. You will rebuild a decades-old brand for a new generation of travellers while keeping the trust it already has.

Responsibilities

• Lead generation: Plan and run paid, social, email and search campaigns that deliver qualified leads to our Travel Advisors
• Events: Plan and run events that generate leads and bookings: travel fairs, roadshows, destination showcases, client and partner events, webinars and corporate or MICE presentations
• Event ROI: Set targets per event, capture every lead into our CRM, and report cost per lead and bookings by event. Drop events that do not pay back
• Brand and content: Build DTX's voice across social, video, email, web and event collateral. Make travel products and itineraries sell
• Funnel ownership: Track cost per lead, conversion and return on ad spend across all channels. Cut what does not work and scale what does
• Campaign calendar: Plan seasonal and destination campaigns (school holidays, long weekends, group tours, MICE) and align events to them
• AI-centric marketing: Use AI tools to produce, test and optimise content and campaigns faster than a traditional agency. Work with our tech team to connect marketing and event data to our ERP
• Partnerships: Work with local operators, airlines, tourism boards and creators on co-marketing and co-hosted events
• Reporting: Give leadership a clear weekly view of spend, leads and bookings by channel and event

Requirements

• Proven experience running performance and digital marketing with measurable results
• Hands-on experience planning and running events, from budget and vendors to on-site execution
• Strong copywriting and content judgement
• Comfortable with analytics and ad platforms (Meta, Google, TikTok, email tools, CRM)
• Hands-on with AI tools in your daily workflow
• Self-directed, fast, and comfortable owning outcomes
• Willingness to work from our office (this is not a remote role)
• Willingness to work some weekends and evenings during events

Nice to have

• Experience in travel, hospitality or high-consideration consumer products
• Experience with travel fairs, exhibitions or B2B and MICE events
• Experience with video production or creator partnerships

Why join DTX

• Lead marketing for one of the most ambitious applied-AI transformations in travel
• High autonomy, fast decisions, direct influence on commercial results
• Early-stage entry with real upside. A strategic investor has already invested in DTX [confirm valuation wording before publishing]

How to apply
Email [Confidential Information], cc [HIDDEN TEXT]. Include examples of campaigns and events you have run and the results.

DTX is an equal opportunity employer. All qualified applicants are welcome, and selection is based on skills and experience.