Responsible in the development and execution of integrated marketing strategies that align with company goals, ensuring consistent messaging across all platforms.
Drive the brand's positioning, voice, and messaging to ensure brand consistency and enhanced recognition.
Conduct thorough market research to do market analysis to understand customer needs, trends, and competitor activities to inform strategic decisions.
Lead the design and execution of innovative, high-impact campaigns that deliver measurable results.
Work closely with sales, product, and other department to ensure alignment of marketing initiatives with business objectives.
Manage and mentor a high-performing marketing team, fostering collaboration, creativity, and growth.
Analyse marketing data and metrics to track performance, measure ROI, and optimize future campaigns analysis to identify new trends, customer insights, and competitive positioning, using data to inform decision-making and uncover new opportunities for growth.
Responsible the marketing budget, ensuring efficient allocation of resources and achieving maximum impact with available funds.
Develop long-term plans to increase brand awareness, customer loyalty, and market penetration.
Manage, mentor, and inspire the marketing team, fostering a collaborative and high-performance environment.
Review customer insights and preferences to identify the marketing strategies for media assets.
Requirements:
Experience in managing internationally well-known brands.
Minimum of 5 years of marketing experience, with at least 3 years in a leadership role.
Strong expertise in digital marketing, social media, content marketing, branding, and lead generation.
Proven track record of developing and executing successful marketing campaigns.
Excellent leadership, communication, and interpersonal skills.
Strong analytical and problem-solving abilities.
Strong proficiency in marketing software and analytics tools (e.g., Google Analytics, CRM platforms).
Able to work on Weekends and Public Holidays is a must.
