JCDecaux Singapore is seeking a highly strategic and hands-on Marketing Director to lead our marketing function and a multidisciplinary team comprising marketing, data analyst and graphic/digital designers. Reporting to the Managing Director, you will be responsible for developing and executing a B2B marketing strategy that positions JCDecaux as the preferred media partner for advertisers and agencies, and that directly supports our commercial objectives.
This role is ideal for a commercially minded marketing leader who can turn data and audience insights into compelling stories, build high-impact sales collateral, and drive effective collaboration across sales, product, regional/global marketing, and external partners.
Key responsibilities
1. Strategy & leadership
- Define and own the B2B marketing strategy for JCDecaux Singapore, aligned with business goals and revenue targets.
- Translate commercial objectives and sales priorities into clear, actionable marketing plans and campaigns.
- Lead, coach and develop a team comprising marketers, a data analyst and graphic/digital designers, fostering a culture of collaboration, accountability and continuous improvement.
- Act as a strategic partner to the Managing Director, Commercial leadership team on positioning, go-to-market, and key client initiatives.
2. Sales enablement & collateral
- Build and maintain a robust library of sales tools: pitch decks, product one-pagers, sector playbooks, case studies, proposal templates and post-campaign reports.
- Standardise and continuously refine the JCDecaux value proposition and narrative for different sectors (e.g. travel retain, finance, tech, government, travel).
- Work closely with sales leaders to identify gaps in collateral, improve effectiveness at each stage of the sales funnel and support key pitches.
- Ensure all collateral is on-brand, insight-led, visually impactful and grounded in data and campaign results.
3. Data, audience insights & storytelling
- Own the narrative around traffic data, audience profiles and measurement for JCDecaux Singapore.
- Translate data from your analyst (mobility patterns, impressions, reach/frequency, audience segments, ROI indicators) into clear, actionable insights and simple visuals.
- Develop sector-specific insights reports, benchmarks and whitepapers that demonstrate how OOH and JCDecaux solutions drive long-term brand and business KPIs.
- Partner with regional/global teams to localise and enhance global insights and measurement tools for the Singapore market.
4. Content, thought leadership & education
- Develop and execute an annual content calendar: insights reports, trend pieces, case studies, short videos, infographics, playbooks and newsletters.
- Showcase best-in-class campaigns (strategic challenge, solution, creative, media, results and testimonials) to inspire and educate agencies and advertisers.
- Strengthen JCDecaux's position as a thought leader in OOH, data-driven media and urban audiences via LinkedIn, trade media, PR and industry platforms.
- Design and run education programmes for agencies and clients (lunch & learns, workshops, webinars, immersion sessions) that help them leverage OOH to achieve long-term goals and KPIs.
5. Brand & product marketing
- Ensure consistent brand positioning and visual identity across all external communications, sales materials and digital touchpoints.
- Lead go-to-market strategies for new media assets and innovations (e.g. digital formats, programmatic OOH, data products), with clear value propositions and proof points.
- Develop vertical and product playbooks that link JCDecaux solutions to client objectives (awareness, consideration, offline/online traffic, app installs, sales lift, etc.).
6. Operational excellence & stakeholder management
- Build operationally efficient processes to manage multiple concurrent projects, campaigns and deadlines across your team and stakeholders.
- Implement simple, transparent workflows for briefing, prioritisation, approvals, and tracking of marketing initiatives.
- Collaborate closely with sales, operations, campaign management team and regional/global marketing teams, ensuring alignment and timely delivery of joint projects.
- Communicate proactively with stakeholders on timelines, expectations and progress, managing trade-offs and dependencies effectively.
7. Measurement & continuous improvement
- Define clear KPIs for marketing (e.g. content usage by sales, opportunity influence, engagement with insights/content, event outcomes, category penetration).
- Establish feedback loops with the sales team to understand what works in market and continuously improve materials and strategies.
- Monitor performance of campaigns and key initiatives, extracting learnings and applying them to future planning.
Experience & Qualifications:
- 10-12+ years of marketing experience, with a strong B2B focus in media, advertising, technology, martech, or related industries.
- Experience working in or closely with media owners, OOH, digital platforms, or media/creative agencies is highly preferred.
- Proven track record of partnering closely with sales teams and commercial leaders to drive business outcomes.
- Demonstrated experience in leading and developing multidisciplinary teams (marketing, data/analytics, creative/design).
- Bachelor's degree in Marketing, Business, Communications or related field.
- Postgraduate qualifications (e.g. MBA, marketing specialisation) are a plus but not mandatory.
Skills & attributes
- Strong strategic thinker with the ability to translate business goals into actionable marketing plans.
- Exceptional storytelling and communication skills - able to simplify complex data and products into clear, persuasive narratives for senior clients and agencies.
- Comfortable using data and research able to challenge assumptions and shape insight-led recommendations.
- Exceptional organisational skills and operational discipline proven ability to manage multiple projects, priorities and deadlines with structure and clarity.
- Highly collaborative, with strong stakeholder management skills and the ability to influence and align diverse teams.
- Hands-on and resourceful: willing to roll up sleeves to work on key decks, pitches and content pieces when needed.
- Commercially savvy, outcome-oriented and motivated by supporting clients long-term goals and KPIs.
- Experience in the Singapore media/advertising market is an advantage.
