Responsibilities
- Develop and implement annual marketing plans, brand strategies, and campaigns to achieve company growth objectives
- Lead, mentor, and supervise the marketing team, including managers and creative staff, to enhance team performance and collaboration
- Analyze market data, consumer trends, and competitor activities to inform strategic marketing decisions
- Allocate marketing resources, negotiate contracts, and manage budgets while tracking campaign ROI to ensure cost-effective outcomes
- Oversee digital marketing presence, including SEO, website management, social media, and CRM integration to maximize engagement
- Collaborate with sales, product, and executive teams to align marketing initiatives with sales targets and overall business goals
Required Skills & Qualifications
- Demonstrated 8-10+ years of marketing experience with a proven record of managing teams and executing successful campaigns
- Proven leadership skills to motivate and develop high-performing marketing teams
- Strong analytical skills to interpret data, metrics, and market trends for informed decision-making
- Exceptional verbal and written communication skills for engaging high-level stakeholders and crafting brand messaging
- Proficiency in CRM systems (e.g., Salesforce, Hubspot), marketing automation tools, and digital marketing platforms
