Position Overview:
The Marketing & Content Specialist is a hands-on, data-driven, and creative role responsible for driving traffic, conversions, and brand growth across digital channels. This position plays a critical role in bringing products to market effectively by combining performance marketing, content creation, and continuous optimization.
The role works closely with e-commerce, operations, and sourcing teams to ensure campaigns, content, and launches are aligned with product availability, pricing, and fulfilment readiness.
Key Responsibilities:
Digital Marketing & Traffic Growth
- Plan, execute, and optimize digital marketing campaigns across paid and organic channels.
- Drive qualified traffic to the B2C website through performance and content-led initiatives.
- Support campaign planning around promotions, launches, and seasonal events.
- Monitor channel performance and reallocate effort based on results.
Content Creation & Management
- Create and manage product-focused and brand content for the website and marketing channels.
- Write and optimize product descriptions, landing pages, blogs, emails, and ad copy.
- Ensure content is on-brand, conversion-focused, and optimized for SEO.
- Coordinate visuals, imagery, and creative assets where needed.
Conversion & Funnel Optimization
- Optimize on-site messaging, CTAs, and landing pages to improve conversion rates.
- Collaborate with e-commerce teams to support merchandising and promotional execution.
- Test messaging, creatives, and offers to improve performance.
- Support email, remarketing, and retention initiatives.
Data, Analytics & Reporting
- Track performance across traffic, engagement, and conversion metrics.
- Analyze campaign results and customer behaviour to inform improvements.
- Use data to guide creative decisions and marketing priorities.
- Report insights and recommendations to the broader team.
Cross-Functional Product Launch Support
- Work with sourcing and operations to support new product launches.
- Ensure marketing timelines align with inventory availability and fulfilment readiness.
- Translate product features and benefits into compelling customer-facing messaging.
Requirements:
- Experience in digital marketing, content, or growth roles (B2C preferred).
- Strong copywriting and content creation skills.
- Hands-on experience with analytics and performance tracking.
- Familiarity with e-commerce marketing funnels.
- Comfort working in a fast-paced, execution-focused environment.
