Summary
Communication expert responsible for building customer interest, awareness and advocacy for our hardware, software, and solutions. You will develop, activate and amplify content for both inbound and outbound activities and create additional marketing sales enablement collateral as needed. You will develop and help manage demand generation activities and sales communication marketing tactics that represent the depth and breadth of our offering. You will work closely with our commercial program manager and product management on campaigns to support global sales, businesses or cross-business initiatives. You're a fabulous storyteller and your content will find and capture our target audience and help them understand our core values. You will be a marketing evangelist internally and a brand ambassador externally. You will be a critical thinker and a positive influencer.
Responsibilities
- Individual contributor on a global team.
- Research trends, customers and factors that drive decisions in our core industries.
- Responsible for crafting intelligent, thought-provoking, and emotional stories/narratives based on target audience and buyers journey (blogs, web copy, eBooks, brochures, infographics, social, etc.).
- Create campaign messaging to increase engagement, ultimately attracting new customers and increasing brand awareness.
- Expand audience reach through content amplification.
- Partner in developing marketing strategy.
- Achieve marketing mix through Omni channel delivery of digital content.
- SEO research: understand what our customers are searching for online: what keywords they are using, the answer's the questions they seek and the content they want.
- Responsible for coordinating legal review content approvals.
- Supports sales enablement activities.
- Manage both internally and with outside vendors, for adherence to brand standards, deadlines and budgets.
- Facilitates regular reporting to effectively measure, analyze and adjust projects for maximum business impact
Requirements
- Bachelor of Arts or Science degree, or equivalent, in Journalism, Communications, Marketing, or related field.
- Minimum of 3 years experience in business-to-business marketing communications.
- Good written communication skills are critical and foundational to the role.
- Good organizational and multi-tasking skills.
- Experience in industrial automation environment is a plus.
- Self-motivated and proven ability to work independently with a minimum of direction.
- Ability to manage projects with various stakeholders.
- Demonstrated ability to interface with various levels and functions, and skills in gathering information from subject matter experts.
- Interpersonal, leadership and team skills.
- Experience working with Customer Success and Customer Experience teams to align content development to the moments that matter to the customer.
- Experience with creative marketing tools, software programs, html, marketing automation platforms and Microsoft office a plus.
- Working knowledge of Adobe Experience Manager (AEM).
- Working knowledge of Canva Design Software.
- Understanding of marketing, social media, events, and digital marketing.
