Marketing Communications Specialist

Key Responsibilities:

Key Responsibilities

Strategic Communications

• Develop and execute integrated marketing communication plans aligned with corporate goals and brand positioning.
• Translate complex technical product information into compelling, accessible messaging for target audiences (architects, contractors, distributors, and end users).
• Support the launch of new products and services with coordinated campaigns across digital, print, PR, and event channels.

Content & Campaigns

• Create and manage engaging content for websites, brochures, newsletters, and social media.
• Oversee production of marketing collateral, including case studies, white papers, and video content.
• Collaborate with internal teams and external agencies to deliver high-quality creative assets.
• Optimize content for SEO and digital performance metrics.

Media & PR

• Manage relationships with trade publications, industry associations, and media partners.
• Draft press releases, media kits, and feature articles highlighting brand and product innovations.
• Support crisis communication and brand reputation management when required.

Events & Partnerships

• Coordinate participation in trade shows, conferences, and industry events.
• Develop promotional materials and ensure consistent brand messaging across all event touchpoints.
• Support local marketing initiatives with distributors and strategic partners.

Analytics & Reporting

• Track campaign performance, media engagement, and ROI metrics.
• Use insights to refine messaging and strategy across channels.

What we are looking for:

• Bachelor's degree in Marketing, Communications, or related field.
• 35 years of experience in marketing communications, preferably in building materials, construction, or manufacturing sectors.
• Strong written and verbal communication skills with the ability to translate technical information into persuasive messaging.
• Experience with CRM systems, marketing automation tools, and CMS platforms.
• Familiarity with SEO, Google Analytics, and social media management tools.
• Excellent project management, organization, and stakeholder collaboration skills.
• Ability to work both strategically and tactically in a fast-paced environment.