Key Purpose
To expand customer reach and strengthen regional marketing and communications strategies that drive business growth, you will collaborate closely with both local and regional Marketing Communications Teams on planning and execution. Together, you will design purposeful initiatives to build brand recognition and loyalty, while coordinating with marketing colleagues across the region.
This role offers an excellent opportunity to gain regional market exposure and further develop skills in brand development, content creation, event planning, partner programs, digital marketing, and media relations.
The position is full-time and based at our Singapore headquarters.
Key Responsibilities
- Develop marketing and promotional materials, tools to aid business growth, elevate brand image and brand loyalty.
- Drive the digitalization strategies; social media; campaigns for various activities; initiatives; sales channel/retail promotions to increase demand generation.
- Event/trade show planning and execution while leading the design and production for all deliverable elements together with the team.
- Create content strategies in conjunction with the Product and Engineering Teams.
- Plan and implement direct marketing approaches including targeting, personalization of messages and measurability, data analysis, customer profiling and segmentation.
- Be involved in the management of the websites to optimize performance, ensure information is updated, maximize user experience.
- Manage the Marketing & Communications budget and ensure related programme milestones are achieved on time and within budget.
- Act as the support to the Marketing Team and continuously develop skills and expertise in the field.
Requirements
- Minimum 2-3 years of experience in area of marketing and communications, or equivalent.
- Have an excellent understanding of how to use marketing tools and techniques to increase the visibility, profile and reputation of an organisation.
- The position requires a high degree of adaptability, independence and professionalism.
- Excellent communication skills, excel in understanding and engaging with different stakeholders.
- Exposure to copy writing, editing, speaking, and presentation, with some familiarity in planning and budget management.
- Possess a keen eye for design and detail, ability to balance creativity with visual consistency. Good knowledge and skills in design and software (Adobe Suites) will be an advantage.
- Candidates with creative/communications agency experience are highly regarded.
- Strong passion for delivering results, meticulous and having attention to details.
