Role's Scope:
- Strategic Communications Planning: Develop and execute innovative PR strategies tailored to diverse clients, aligning closely with business objectives and audience insights.
- Media Relations Excellence: Build and nurture strong media and influencer relationships, proactively pitching stories and managing inquiries to enhance brand visibility.
- Digital & Content Leadership: Oversee the creation and curation of impactful content across traditional and digital platforms, optimizing engagement through analytics-driven insights.
- Performance Analytics: Track, analyze, and present campaign results, offering actionable recommendations to continuously refine and improve strategies.
Role's Requirements: Dynamic and Driven
- Exceptional verbal and written communication skills in English Mandarin proficiency is a strong plus.
- Deep understanding of Singapore's media ecosystem, including traditional, digital, and social platforms.
- Demonstrated capability in developing strategic content and managing successful media relations.
- Proficiency in Microsoft Office and familiarity with analytics and digital marketing tools.
- Degree in Communications, Journalism, Marketing, or a relevant discipline is a bonus.
