Position Overview
The Marketing Communications Executive creates and executes property-level communications with our customers. Reporting to the Director of Marketing Communications, the individual promotes on-brand messaging to customers through traditional, digital, and social media channels to enhance the hotel's image.
The Role
MANAGE BRAND EQUITY
- Analyse market research findings, including guest reviews on Google and Tripadvisor, to evaluate brand awareness and association, implementing appropriate response strategies
- Perform analysis of reputation risk to determine business impact to organization
- Oversee branding, positioning, local strategy, campaign development and agency management
DEVELOPING MARKETING STRATEGIES
- Executes annual marketing plan with approved budget, in consultation with Director of Marketing Communications
- Collaborate with Operations, Food & Beverage and Sales teams to execute promotions and campaigns aimed at targeting in-house and city guests with promotions that drive incremental revenue to the Hotel, including F&B outlets
MANAGE MARKETING COMMUNICATIONS AND PUBLIC RELATIONS
- Acts as the liaison between the marketing department and advertising / PR agency on the tactical advertising campaigns creative and media plans, particularly for food and beverage and spa promotions
- Manage all media relations activities and information, including maintaining and distributing press kits, press releases, photo library, brochures, newsletters, key personnel biographies and hotel Q&A sheet
- Plan and execute sponsored events, community relations, and media-facing promotional activities
- Compile and verify monthly media monitoring reports across online, print, and social channels for internal distribution
OVERALL PROJECT MANAGEMENT & COORDINATION OF MARKETING ACTIVITIES
- Coordinate and manage photography for advertising, collateral and public relations purposes between the Hotel, external vendors and the corporate teams
- Acts as the primary liaison of contact for approved local photographers for food, amenity, and property imagery, ensuring all photography adheres to brand guidelines
- Review menus and develop design briefs and copywriting for all other marketing collaterals that support campaigns and communications
- Oversee the creation and maintenance of digital channels, including updates to the website and booking engine.
- Develop and manage a communications and F&B promotions calendar, including scheduling press releases, media advisories, and coverage of hotel events
- Verify and compile monthly media monitoring reports across online, print, and social channels for internal distribution
Talent Profile
- Bachelor's degree in Marketing, Journalism, Business or Communications
- Minimum of 1 year experience in Communications, Public Relation or Marketing in luxury sector
- Prior experience in agency and influencer management
- Experience of developing, creating and managing promotional marketing campaigns
