Please note that this is a 6 Months contract role.
We are looking for a suitable candidate to support a full scale loyalty programme which includes the management of membership acquisition, cross partnerships, integrated membership marketing, data analysis and budget tracking.
The candidate will:
- Support all end-to-end marketing activations with the objectives of driving acquisition, loyalty, engagement and spend.
- Overall rewards catalogue management, including but not limited to uploading and tracking of rewards assets and its validity, management of all corresponding publicity assets, and coordination with stakeholders for smooth management of the said catalogue
- Support all marketing automation functions - ensure smooth setup, deployment and subsequent monitoring of all loyalty marketing campaigns
- Track and prepare weekly and monthly tracking reports based on pre-determined filters
- Daily monitoring of the Loyalty programme enquiries channel, and act as the escalation point to the management to ensure prompt and effective response and resolution
- Raising and tracking of purchase orders and invoices
- Daily liaison with CRM vendor to support any system fixes and/or user troubleshooting required
- Designing and liaising with respective agencies to produce campaign collaterals and media buy
Requirements:
- Degree in Marketing or equivalent, with a minimum 1 to 2 years of relevant experience in supporting full-scale loyalty programme(s)
- Has a track record of securing and managing an affiliate partnership network
- Possesses detailed knowledge of integrated marketing disciplines
- Articulated with strong communication skills to liaise with stakeholders across different levels
- Possesses a getting-things-done drive on top of a can-do attitude
- Able to work independently and under pressure in a fast-paced environment
- Strong stakeholder management skills to leverage knowledge potential across teams and develop synergies
- Experience in basic copywriting and designing of marketing collaterals
- Basic proficiency in Photoshop, illustrator and Canva
- Preferably possesses past experience in data analysis and deep learning
