Marketing & Communications Assistant

Key Responsibilities

Social Media & Content Creation

• Plan, create, and schedule engaging LinkedIn posts and multi-platform social campaigns
• Design visually appealing marketing assets using Canva
• Use AI content tools like ChatGPT and Jasper to draft, refine, and ideate content
• Track and analyze social engagement, offering insights and strategies to increase reach and interaction

Email & Nurture Campaigns

• Craft and implement targeted email campaigns for leads, clients, and expert collaborators
• Write and distribute monthly newsletters to a network of 100+ experts
• Use Pipedrive CRM to manage communication flows and monitor lead progress
• Personalize outreach efforts to build trust and boost conversion rates

CRM Management & Marketing Automation

• Maintain and segment the CRM database (Pipedrive) to ensure accurate lead tracking
• Set up and monitor marketing automation workflows and nurture sequences
• Report on campaign performance, offering insights for continuous optimization

Key Qualifications

• Exceptional written and verbal English communication skills
• Proficient in Canva for creating branded marketing materials
• Hands-on experience with Pipedrive or similar CRMs
• Strong knowledge of LinkedIn marketing best practices
• Familiarity with AI content tools (e.g., ChatGPT, Jasper)
• Skilled in email marketing platforms and automation tools
• Detail-oriented, self-motivated, and able to work independently with minimal supervision