Marketing Communication Manager (contract)
Marketing Communication Manager (contract)
GMP Technologies- Posted 2 months ago
- Be among the first 10 applicants
Job Description
Job Responsibilities
- AbovetheLine (ATL) and BelowtheLine (BTL) Marketing
- Coordinate and implement ATL activities such as media engagements, thought leadership content and campaign visuals.
- Work with internal communications teams and external partners to support media outreach and campaign amplification.
- Plan and execute BTL initiatives including events, digital campaigns and onsite branding elements.
- Support delivery of anniversaryrelated activities such as showcases, talks and founder engagement sessions.
Content Development
Develop and manage content that highlights:
- Deeptech infrastructure and facilities
- Founder and startup journeys from research to commercialisation
- Impact of the institutesentrepreneurship and market access programmes
- Ensure messaging is consistent, accurate and appropriate for target audiences.
Monitoring and Reporting
- Define and track key campaign deliverables and milestones.
- Support reporting on campaign outcomes and learning points upon completion.
Requirements
- Relevant experience in marketing communications, integrated marketing or brandrelated roles (agency or inhouse).
- Demonstrated experience coordinating and delivering endtoend marketing campaigns.
- Practical exposure to both AbovetheLine (ATL) and BelowtheLine (BTL) marketing activities.
- Ability to translate technical or complex subject matter into clear, audienceappropriate communications.
- Strong project coordination and stakeholder management skills.
Advantageous
- Experience in innovation, deeptech, research, startup or technologyrelated environments.
- Familiarity with Singapores innovation and enterprise ecosystem.
