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Piaget

Marketing, Communication & Client Director, SEAO

Piaget
Singapore
15-17 Years
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Job Description

Position Summary

  • Responsible for building marketing, client & communication strategies of Piaget in SEAO region supporting business objectives as well as long-term brand building
  • Overseeing 5 key Client Engagement touchpoints: Communication (media & PR), Events, Visual Merchandising, Client & Ebusiness.
  • Key missions includes:
    • developing Marketing campaigns leveraging competitive analysis & market intelligence,
    • maximising communications investments with a specific focus on digital channels,
    • developing client experiences to drive recruitment and retention,
    • accelerating ecommerce,
    • strengthening product strategic development,
    • while ensuring close monitoring of A&P budgets.
Key Responsibilities

Brand and Categories Strategy:

  • Develop and implement a comprehensive marketing and communication strategy aligned with Piaget's global brand guidelines and the specific needs of the SEAO market.
  • Ensure brand consistency across all marketing and communication channels.
  • Collaborate with the product and merchandising teams to develop marketing plans for new and existing product categories.

Go-to-Marketing And Integrated Marketing Campaigns

  • Oversee the planning, execution, and analysis of integrated marketing campaigns across all channels, including digital, print, events, and retail.
  • Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI.
  • Develop and maintain strong relationships with key media outlets and influencers in the SEAO region to enhance brand visibility and reputation (Public Relations & Media Relations).
  • Collaborate with the sales team to develop and execute effective trade marketing programs that drive sales and market share.
  • Oversee the development and execution of digital marketing strategies, including social media, search engine optimization (SEO), and online advertising.
  • Oversee the planning and execution of high-profile events to engage clients and promote the Piaget brand (Event Management).
  • Direct and oversee all Marketing functions (Product Marketing, Creative Content, Media, Social, PR, Events, External relations, Market and brand intelligence) towards common vision and in daily operations.
  • Define and manage the A&P budget and performance metrics to dynamically optimize resources and make informed decisions.

Team Management

  • Build performing teams, fostering an inclusive work environment to develop talents
  • Foster a culture of excellence and togetherness-shared purpose, which fosters high levels of cross-functional/cross-departments engagement and collaboration.
  • Be an internal and external ambassador of the Maison and its values.

The Exceptional Skills We Are Looking For

  • At least 15 years experience with a solid background in the Marketing function
  • Ideal product/category experience: watches & jewelry (if not: cosmetics, luxury F&B and fashion preferred)
  • Team player, with engaging leadership and inspiring attitude
  • Entrepreneurial spirit, hands-on, and able to think out of the box
  • High standards of excellence and strong project management
  • Solid executive presence

SCOPE

  • Geographical Area: Southeast Asia & Oceania
  • Team Management: Direct management of 4 team members
  • Still wondering why you should apply
    • Your daily activities will be interesting, challenging and diverse
    • You will be able to see and feel the impact of your actions
    • No day will be like another!

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Marketing
Employment Type:
Full time

About Company

Piaget

Job ID: 148341407

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Last Updated: 26-05-2026 06:21:16 AM
Homejobs in SingaporeMarketing, Communication & Client Director, SEAO

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