Company Overview
GOUGH RECRUITMENT (SINGAPORE) PTE. LTD. aims to be the leading specialist delivering quality talent in Real Estate, Property, Development, and Construction markets with a holistic approach.
Job Summary
Lead sales and marketing strategy for premium RESIDENTIAL projects in a dynamic environment. Build and mentor teams, drive launches, and manage stakeholder relationships to achieve revenue goals in the Singapore residential property market.
Responsibilities
- Develop and implement comprehensive sales and marketing strategies for residential projects aligned with company goals and market trends
- Lead end-to-end sales and marketing processes including project positioning, branding, pricing, launch planning, campaigns, and closing sales
- Build, mentor, and scale a high-performing sales and marketing team with clear targets and accountability
- Oversee digital and traditional marketing initiatives such as branding, advertising, digital platforms, showflat management, and public relations
- Establish and maintain strong relationships with agents, channel partners, media, and local and international buyers
- Monitor market trends, competitor activities, and buyer sentiment to continuously refine sales and marketing strategies
- Drive revenue targets, manage budgets, and report performance metrics to senior leadership and shareholders
- Coordinate cross-departmental efforts to ensure seamless project launches and maximize market impact
Preferred competencies and qualifications
- Proven track record in residential real estate sales and marketing in Singapore, including launching and selling mid-to-high-end projects
- 10-15 years of relevant experience with at least 5 years in senior sales or marketing leadership roles such as Head of Sales or Senior Sales & Marketing Manager
- Demonstrated success in building and leading sales teams, achieving ambitious targets, and delivering strong project sell-through rates
- Deep knowledge of Singapore's residential market, buyer profiles, pricing strategies, government regulations, and distribution channels. You MUST have experience in leadng RESIDENTIAL SALES TEAMS.
- Strong industry network including agents, developers, and marketing partners
- Strategic thinker with hands-on execution skills in a fast-paced, entrepreneurial environment
- Excellent communication, negotiation, and leadership skills
- Bachelor's degree in Business, Marketing, Real Estate, or related field
For more information about this role please contact Alex Beattie at [Confidential Information].
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