Marketing & Comms Specialist

About the Role:

We are looking for a strategic, creative, and driven Marketing & Comms Specialist to shape our marketing direction, scale our e-commerce operations, and execute impactful omni-channel campaigns. In this role, you will lead both digital and offline marketing initiatives-including trade shows and physical brand activations-while leveraging modern AI tools to streamline content creation and drive business growth.

Key Responsibilities:

1. Marketing Strategy & Direction

• Formulate and execute integrated marketing strategies and go-to-market plans aligned with company business objectives.
• Conduct market research, competitor benchmarking, and consumer trend analyses to identify new growth opportunities and optimize brand positioning.

2. Offline Marketing & Trade Shows

• Plan, coordinate, and execute offline marketing initiatives, corporate events, and physical brand activations.
• Manage end-to-end trade show participation (including booth design, logistics, lead generation, and collateral production) to maximize return on investment.

3. Digital Marketing, E-Commerce & AI Integration

• Plan and manage digital marketing campaigns, performance ads, social media calendars, and online promotional events to drive traffic, conversions, and sales.
• Utilize AI tools and platforms (such as ChatGPT, Gemini, and generative design tools) to accelerate copywriting, brainstorming, asset generation, and workflow efficiency.
• Monitor campaign performance, ROI, and web traffic

4. Content Creation & Brand Communication

• Produce engaging multimedia content (videos, graphics, promotional materials) ensuring consistent brand messaging across all digital and physical platforms.
• Design marketing collaterals including brochures, posters, merchandising, and event displays.

Job Requirements:

• Minimum 4 years of experience in marketing, e-commerce, or brand communications.
• Strong strategic planning capabilities with proven experience managing both digital campaigns and offline trade shows or corporate events.
• Familiarity with leveraging AI tools for marketing content creation and operational efficiency.
• Proficiency in Google Analytics and social media monitoring tools.
• Working proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and CapCut.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects, exercise strong initiative, and meet tight deadlines in a fast-paced environment.