Marketing & Campaign Lead
Smartpaw | Singapore | Full-Time
About Smartpaw
Smartpaw is Singapore's leading provider of premium smart pet technology. We're looking for a hands-on marketing leader to drive our next phase of growth.
The Role in Plain English
You'll own Smartpaw's entire marketing calendar and make sure campaigns actually happen - not just get planned. This means running our big e-commerce sales (3.3, 9.9, 11.11), organizing events like PetExpo, managing our TikTok and Shopee livestreams, and optimizing all our online content to drive sales.
This is a player-coach role - you'll need to both plan strategy AND roll up your sleeves to execute. Think: creating the event plan, then also being on-site to make sure the booth is set up correctly.
Salary Range: $3,000 - $4,000/month (depending on experience)
What You'll Actually Do Daily Planning & Running Big Events
- Lead 4-6 major events per year (trade shows, pop-ups, brand activations)
- Handle everything from booking the space to designing the booth layout to managing setup day
- Manage event budgets ($1K-$10K per event) and track if we actually made money
- Supervise interns and part-timers during event setup and operations
Live Commerce & Content Production
- Own the profit/loss for our TikTok Live and Shopee Live channels
- Find and manage freelance livestream hosts (schedule them, brief them, write product scripts)
- Work with our designer to create videos and posts that actually sell products
- Spot trending content on social media and adapt it for our products quickly
Digital Content & Campaign Optimization
- Manage our email marketing campaigns (EDM) - write, design, and send them
- Optimize product landing pages to improve conversion rates
- Oversee basic SEO to help customers find us on Google
- Work with our content VA (virtual assistant) on social media posts and calendars
- Use AI tools like ChatGPT/Gemini to create content faster and brainstorm campaign ideas
Managing Our Marketing Agency & Partners
- Be the main contact for our external digital agency - review their performance weekly
- Challenge their numbers when needed and guide them on what campaigns to run next
- Execute partnership campaigns with corporate clients and track results
Strategy & Team Leadership
- Grow revenue across Shopify, Shopee, Lazada by 15% (our target for this year)
- Train and guide 1 junior marketer and 1-2 interns
- Report monthly results to the founder (me) with ideas on what to improve
You're a Good Fit If You Have
Must-Haves:
- 2-3 years in marketing, e-commerce, or events - you've actually led campaigns or events before, not just assisted
- Real event experience - you've managed at least 3 events with budgets over $2K each (trade shows, pop-ups, activations)
- Digital marketing - you know how email marketing, landing pages, and SEO work
- Hands-on mentality - you're comfortable doing things yourself, not just delegating
- Commercial thinking - you care about profit, not just likes and followers
- Team leadership - you've supervised interns, part-timers, or junior staff before
- Singapore experience required - you understand the local market, platforms, and how things work here
- Singaporean or PR preferred (for work pass considerations)
Strong Advantages:
- You've worked in e-commerce or consumer products before
- You know Canva and CapCut well enough to create content yourself
- You're familiar with Shopify, Shopee Seller Centre, or email marketing tools
- You've written and sent marketing emails that got people to buy
- You have pet industry or lifestyle brand experience
- You've run livestream selling before (any platform)
- You're comfortable using AI tools to speed up your work
Tools You'll Use
- E-commerce: Shopify, Shopee, Lazada, Google Analytics
- Content Creation: Canva, CapCut
- Marketing: Email marketing tools, landing page builders, basic SEO tools
- Social Media: Instagram, TikTok, Facebook
- AI Tools: ChatGPT/Gemini (we'll show you how we use these to write faster, brainstorm ideas, and optimize content)
What We're Looking For (Personality-Wise)
You're the type of person who:
- Gets things done without needing constant supervision
- Can juggle multiple projects without dropping balls
- Stays calm when an event vendor cancels last-minute or a livestream host doesn't show up
- Enjoys both the creative side (making campaigns) and the operational side (making sure they happen)
- Communicates clearly with everyone from interns to agency partners to VAs
- Brings solutions, not just problems
- Likes learning new tools and finding efficient ways to work
Why Join Smartpaw
- Real ownership - this is your marketing function to run, not just following orders
- Small team - you'll work directly with the founder, your ideas get heard and implemented quickly
- Growing industry - Singapore's pet market is booming
- Variety - every week looks different (no boring routine desk job)
- Learn new skills - we'll train you on AI tools and e-commerce optimization
Job Type: Full-time
Pay: $3,000.00 - $4,000.00 per month
Work Location: In person
