Marketing Campaign & Content Associate Manager

Role Overview:

We are seeking a proactive, detail-oriented Campaign & Content Associate Manager to join our growing marketing team. This role will drive end-to-end digital marketing campaigns-from strategy and planning through execution, performance tracking, and optimization.

You will work closely with cross-functional stakeholders to deliver integrated, multi-channel campaigns that strengthen brand awareness, generate leads, and deepen customer engagement. A key focus of this role is developing content strategies and leveraging AI-powered content creation tools to produce impactful, data-driven marketing initiatives.

The ideal candidate is both creative and analytical-comfortable shaping content strategy, executing campaigns, and using insights to continuously improve performance.

Key Responsibilities

Campaign Planning & Strategy

- Partner with internal stakeholders to plan and execute integrated digital marketing campaigns aligned with business objectives.
- Define campaign goals, target audiences, messaging frameworks, and KPIs.
- Develop and manage campaign timelines, workflows, and budgets to ensure timely and effective delivery

Campaign Execution & Management
- Manage multi-channel campaigns across email, social media, paid media, content marketing, and events.
- Coordinate with internal teams (e.g. consultants, product marketing) and external agencies to produce on-brand campaign assets.
- Ensure consistency in messaging, tone, and visual identity across all touchpoints.
- Manage multiple campaigns concurrently with strong attention to detail and prioritization.
- Allocate and manage campaign budgets effectively to maximize ROI.

Performance Tracking & Optimization
- Monitor campaign performance using analytics and marketing automation tools.
- Prepare regular performance reports covering engagement, lead generation, conversion rates, and ROI.
- Translate data into actionable insights to optimize live campaigns and inform future strategies.

Digital Marketing & Optimization
- Execute and optimize campaigns using platforms such as Google Ads, Facebook Ads, and Salesforce Pardot (MCAE).
- Conduct A/B testing on emails, ad creatives, landing pages, and other assets to improve effectiveness.
- Support SEO/SEM initiatives to enhance both organic and paid performance.

Content Strategy & Creation
- Develop and execute a content strategy aligned with business objectives, target audiences, and brand guidelines.
- Plan and manage an editorial calendar across digital channels.
- Create content using AI tools or oversee agencies in producing high-quality, visually engaging, and multimedia content.
- Plan and execute content distribution across owned, earned, and paid channels to maximize reach and engagement.

Stakeholder Collaboration
- Work closely with sales, consultants, and product marketing teams to align campaigns with lead-generation objectives and ensure smooth handoffs.
- Communicate campaign progress, results, and challenges to marketing leadership and key stakeholders.
- Act as a central liaison to ensure alignment and collaboration across departments.

Requirements & Qualifications

• Minimum 5 years of B2B marketing experience, with strong exposure to digital campaign management and content strategy.
• Proven experience planning and executing integrated, multi-channel marketing campaigns with measurable outcomes.
• Strong hands-on experience creating content using AI-powered tools.
• Demonstrated ability to manage multiple campaigns in fast-paced environments.
• Solid understanding of performance marketing, analytics, and optimization best practices.
• Experience with tools such as Google Ads, Salesforce CRM, Salesforce Pardot (MCAE), Google Analytics, and preferably SEMrush.
• Exposure to SEO/SEM strategies and integrating events or webinars into broader marketing campaigns.
• Highly proactive, self-driven, and results-oriented, with strong collaboration and communication skills.

Morgan McKinley Pte Ltd
EA License No: 11C5502
EAP No. R23111942
EAP Name: Feng Ye