Marketing Automation Specialist / CRM Specialist / Market Research Analyst

Supports marketing teams by managing customer relationship systems, automating campaigns, or researching customer and market trends. The focus depends on the position: a Marketing Automation Specialist manages campaign workflows and audience journeys; a CRM Specialist maintains customer data and system processes; a Market Research Analyst gathers and interprets information about customers, competitors, and markets.

A Marketing Automation Specialist builds and tests automated campaigns such as welcome journeys, lead-nurturing programs, event communications, and customer retention messages. Sets up audience segments, triggers, forms, lead-scoring rules, and campaign schedules within marketing platforms. Monitors delivery and engagement results, troubleshoots workflow issues, and works with marketing colleagues to improve campaign performance and customer experience.

A CRM Specialist supports the daily operation and improvement of the organization's CRM system. Maintains customer and prospect records, user access, fields, workflows, reports, and data-quality rules. Helps teams use the system consistently, resolves user issues, documents processes, and coordinates system changes or integrations with IT, sales, and marketing teams.

A Market Research Analyst studies customers, competitors, and industry conditions to help guide business and marketing decisions. Plans or supports surveys, interviews, focus groups, and other research; analyzes existing sales, customer, and market data; and summarizes findings in reports and presentations. Identifies customer preferences, market changes, and potential opportunities or risks, while explaining the limitations of the available research.

Across these roles, responsibilities may include coordinating projects, preparing reports, maintaining accurate documentation, and presenting findings to stakeholders. Specialists may also help ensure that customer communications and data practices follow internal policies and applicable consent and privacy requirements.

• Bachelor's degree in marketing, business, communications, information systems, statistics, or a related field preferred
• Experience in marketing operations, CRM administration, campaign management, market research, or data analysis
• For marketing automation roles, familiarity with campaign platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or equivalent
• For CRM roles, experience maintaining records, workflows, reports, user access, and data quality in a CRM platform
• For research roles, familiarity with research methods, survey design, interview techniques, statistical analysis, or market intelligence
• Strong analytical and organizational skills, with attention to detail when working with campaign settings, customer records, or research data
• Ability to prepare clear reports, dashboards, and presentations
• Strong written and verbal communication skills and ability to work with teams across marketing, sales, and technology
• Proficiency with spreadsheets and standard office software; SQL, analytics tools, or visualization software is an asset
• Ability to manage several projects and deadlines while maintaining accurate documentation
• Good problem-solving skills and confidence investigating system, data, or campaign issues
• Awareness of data privacy, consent, and responsible handling of customer information
• Relevant platform certifications, market research training, or experience in the organization's industry is an asset