About The Team
The Marketing Projects team is responsible for driving brand development and buyer growth through strategic marketing initiatives for Shopee&aposs Retail business. Reporting to the Marketing Projects lead, this role involves high ownership in developing and executing activities that drive traffic and buyers. This position offers great exposure for highly motivated individuals seeking to thrive in a fast-paced environment, make real-time impact on commercial objectives, and sharpen their marketing and project management skills.
Job Description
Marketing Strategy, Budgeting and Reporting
- Develop buyer growth strategies for Retail Brand(s) and oversee key programmes including Campaigns, Paid Ads, Vouchers, CRM, Affiliate Marketing and others
- Manage marketing budget, track initiatives performance and drive optimisations to improve ROI
- Acquire a full understanding of the competitive landscape and buyer behaviour of the assigned Retail Brand(s)
Campaign Management
- Lead the development of the Retail Brand(s) marketing calendar, including campaign planning and coordination with cross-functional teams such as Marketing, Big Campaigns and Retail Merchandising team
Price-Related Mechanism (PRM) Management
- Manage shop voucher budgeting and optimise mechanics to drive commercial objectives
- Manage Shopee Ads strategy and lead execution to drive commercial objectives
Customer Relationship Management
- Develop and manage insights based on CRM objectives and determine action plans to optimise based on buyer segments
Marketing Solutions
- Craft and manage Marketing Solutions programmes to monetise assets and drive revenue
- Track and coordinate with the Retail Merchandising team to ensure partners meet package requirements and fulfil obligations
Commercial Projects
- Assist with any other ad hoc commercial projects to improve buyer experience and conversions
Requirements
- Bachelors degree in Marketing, Communications or related field
- Internship / past experience or knowledge in relevant industry such as e-commerce, growth marketing or digital advertising
- Strong analytical skills for quantitative problem-solving, able to tackle complex problems with a structured approach
- Organised, able to multitask and pay close attention to details
- Proficient in Microsoft Office, particularly in PowerPoint / Google Slides, Excel and Google Sheets
- Ability to work collaboratively in diverse teams and dynamic environments, flexibility to adapt to new challenges and changes
- Excellent verbal and written communication skills, with the ability to engage in discussions, influencing senior stakeholders
