Marketing Associate

Company Description Insight Genesis – IGAi is an AI-driven platform that predicts human behavior to generate personalized, actionable insights across finance, career, education, and health. By breaking down traditional data silos, the company builds an intelligent ecosystem that connects data, behavior, and predictive AI to support individuals, especially in emerging and unbanked markets. Its solutions provide tailored financial guidance, data-driven HR insights, personalized educational recommendations, and health and wellness support. Insight Genesis focuses on improving real-world outcomes by turning complex data into clear direction for users life paths.

Role Description The Marketing Associate is a full-time, remote role responsible for supporting and executing marketing initiatives that promote Insight Genesis – IGAi's products and services. Day-to-day activities include assisting in the development and implementation of marketing campaigns, conducting market research to identify trends and opportunities, and coordinating with cross-functional teams to ensure consistent messaging across channels. The role involves creating and refining marketing content, supporting digital and social media activities, and collaborating with the sales team to align marketing efforts with revenue goals. The Marketing Associate will also help track campaign performance, prepare reports, and contribute to project planning and execution.

Qualifications

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• Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to present ideas to diverse stakeholders.
• Candidates should possess Market Research and Marketing skills, including analyzing market data, understanding customer segments, and supporting campaign development.
• Candidates should possess Sales and Marketing skills, with the ability to collaborate with sales teams, support lead generation, and understand basic sales funnels.
• Candidates should possess Project Management skills, including organizing tasks, meeting deadlines, and coordinating activities across teams.
• Relevant qualifications include familiarity with digital marketing tools and analytics platforms, comfort working in a data-driven and AI-focused environment, and strong attention to detail.
• A bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.
• Ability to work independently in a remote setting, demonstrate initiative, and adapt to a fast-paced, evolving environment.