MARKETING ASSOCIATE

Description of the Company's background
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018. Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of Make friends with users and be the coolest company in the users hearts, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company's market share in terms of smartphone shipments ranked no. 2 globally in the second quarter of 2021. The company has also established the world's leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform (excluding smartphones and laptops) as of 31 March 31, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world.

Job Description
1. Be responsible for the operation of mobile products, formulate new product launch strategies and channel control.

2. Conduct in-depth research on the market and competitors, be responsible for the entire product lifecycle management and product sales performance.

3. Extract the core selling points of the product and assist in formulating communication strategies.

4. Product pricing and inventory management: Maximize product revenue, maintain market order and inventory control.

5. Product marketing expense management: Match marketing resources with product strategies to ensure the sustainable popularity of the product and maximize input-output ratio.

Job Requirements
1. Bachelor's degree or above, major in marketing, international trade, management, etc. are preferred

2. At least 3 years of experience in sales, products, GTM, or Product Marketing in the electronic consumer industry are preferred

3. Familiar with the Singapore channels, and those with successful new product launches and channel management experience are preferred

4. Strong market acumen and analytical skills, able to quickly adjust strategies based on market feedback

5. Excellent project management skills, capable of working efficiently in a multitasking environment, and focusing on result orientation.

BIPO Service (Singapore) Pte. Ltd.

EA License No. : 18S9180