Marketing Assistant

Job Title: Marketing Assistant (Internship-to-Full-Time Development Track)

Company Overview

The Banana Group is a venture-building firm providing resources, advisory, and capital to fast-growing, early-stage companies. We work closely with founders to scale businesses, tackle challenges, and bring ideas to market. By joining us, you'll gain firsthand exposure to entrepreneurship, venture growth, and strategic problem-solving.

Role Description

As a Marketing Assistant (Intern-Level), you will work directly with the CEO to develop and execute marketing strategies across a portfolio of innovative companies. This role offers a unique opportunity to observe how businesses scale and navigate obstacles, perfect for someone aspiring to become an entrepreneur. As it's a new role, we are also looking for candidates who are keen on some fluidity in their scope, ultimately shaping it.

Some Key Responsibilities

a) Content Creation & Management for Partners & Subsidiaries

• Assist in crafting compelling copy, visuals, and other content assets.
• Ensure content aligns with brand messaging and marketing objectives.

b) Paid Advertising for Partners & Subsidiaries

• Set up, monitor, and optimize paid ad campaigns on Google and Meta platforms.
• Track key performance indicators (KPIs) and provide insights/recommendations.

c) Market Research & Analysis for New Opportunities

• Conduct competitive analysis and identify emerging market trends.
• Present actionable recommendations to refine marketing strategies.

d) Project Coordination Among Different Teams

• Collaborate with cross-functional teams (design, product, finance) to ensure smooth execution of marketing initiatives.
• Maintain timelines, manage documentation, and communicate progress to stakeholders.

e) Brand & Community Engagement

• Support social media and community-building activities.
• Monitor engagement metrics, gather feedback, and propose improvements.

Qualifications

• Digital Skills: Familiarity with Google Ads, Meta Ads Manager, and social media platforms.
• Creative Aptitude: Basic design sense and ability to collaborate with designers or use design tools.
• Analytical Mindset: Comfortable interpreting data and metrics to improve campaign performance.
• Entrepreneurial Spirit: Eagerness to learn, adapt quickly, and think innovatively.
• Strong Communication: Excellent written and verbal communication skills in English.

Why Join Us

1. Hands-On Mentorship: Work closely with the CEO, gaining direct exposure to entrepreneurial decision-making.
2. Professional Growth: Position designed to transition into a full-time Marketing Associate role for top performers.
3. Dynamic Environment: Engage with multiple ventures across various industries.
4. Real Impact: Your work will directly shape business outcomes, from user growth to revenue generation.

Interested candidates may send their CV and a brief introduction here or to [Confidential Information]

Bonus if you can include any relevant work samples (e.g., social media campaigns, personal projects) that highlight your creative and analytical abilities.