Brand Manager / Senior Marketing Executive / Marketing Assistant

Role Description

This is a full-time hybrid role for a Brand Manager / Senior Marketing Executive / Marketing Assistant based in Singapore, with some flexibility to work from home. The role involves developing and executing marketing strategies to enhance brand awareness, managing end-to-end marketing campaigns, conducting market research, monitoring competitor activities, and collaborating with cross-functional teams to align brand messaging. The individual will also be responsible for analyzing campaign performance and presenting results to stakeholders, as well as driving engagement through both digital and traditional marketing channels.

Qualifications

• Strategic thinking and experience in branding, marketing strategy, and campaign management
• Knowledge of digital marketing, social media management, and content creation
• Strong analytical skills to evaluate marketing performance and interpret data insights
• Exceptional communication, presentation, and collaboration skills
• Proficiency with marketing tools, analytics platforms, and Microsoft Office Suite
• Bachelor's degree in Marketing, Business Administration, or a related field
• Proven experience in brand management or marketing; experience in franchise or service industries is a plus
• Ability to work independently and adapt to a hybrid work environment