Marketing Assistant

Pay: $2,200.00 - $3,000.00 per month

Job Highlights:

. Annual bonus

. Career Progression

. 5 Days work week (Monday - Friday, 8:30PM - 5:30PM)

. Training and support provided

Responsibilities:

Objective and Target Audience Definition

• Identify the marketing campaign's specific objectives
• Define the target Audience for the campaign

Market Research

• Research industry trends, competitors, and market conditions
• Identify potential opportunities and threats in the market

Campaign Strategy

• Develop a comprehensive marketing strategy
• Create a budget and timeline for the campaign

Content Creation

• Work together with the Graphic designer to develop a creative and engaging marketing content

Campaign Execution

• Launch and implement the marketing campaign
• Monitor its performance and make real-time adjustments and needed

Data Analysis

• Collect and analyse data to measure the campaign's effectiveness
• Generate reports and insights from campaign metrics

Report and Presentation

• Prepare a detailed report on the campaign's performance
• Create a presentation to communicate findings and recommendations

Website Audit and Analysis

• Prepare a detailed report on the campaign's performance
• Create a presentation to communicate findings and recommendations

Content Optimisation

• Review and improve website content, including product description and posts
• Ensure content is engaging, informative, and SEO-friendly

E-Store Enhancement

• Evaluate the e-store's functionality, including product listings, shopping cart, and checkout process
• Implement improvements to enhance the user's shopping experience

SEO Strategy

• Develop and implement an SEO strategy to improve search engine rankings
• Optimise product pages and content for relevant keywords

Digital Marketing Integration

• Integrate digital marketing efforts, including email marketing, social media, and pay-per-click advertising with the website
• Ensure a cohesive online presence

Data Analytics and Reporting

• Set up data tracking and reporting tools to monitor website performance
• Generate regular reports on key performance indicators

User Training

• Train website administrators and content creators on best practices for maintaining an optimised website

Requirements:

Marketing Skills

- Branding (Resonance, Association etc)

- Pricing (Skimming, Segmentation, EDLP etc)

- Strategies (IMC, Media, Trends etc)

- Promotions

- Digital Marketing

- Email Marketing

Social Media

- Manage and produce reports on our social media accounts

- Able to produce unique content ideas

- Opportunity to create corporate videos

Design

- Canva

- MS PowerPoint/Google Slides

Data Analytics

- MS Excel

- MS PowerPoint

- Tableau/Power BI

Website

- UI and UX Design

- Track Inventory

- Manage Listings

- Lead Generation

Market Alignment

- B2B & B2C

- Saturated Market

- Exposure to the safety and PPE industry

- Opportunity to attend various tradeshows

Soft Skills

- Problem-Solving

- Ability to work independently and collectively

- Outspoken being able to communicate and contribute to the teams

- Excel in dynamic work settings (Shift gears in fast paced and being proactive in the team)

Good To Have Assets

Design

- Adobe Express

- Illustrator

Website

- GA4

Video Creation

- Past works of videos

- Video editing

- Basics of photography

Marketing Metrics (Understanding of Measuring Success)

- Virality

- Conversion Rate

- Engagement Rate

- CTR

- CPC

- CPA

- Quality Score

Language

- Bilingual

- High proficiency in written and spoken English

Field Experience

- Past work experience related to marketing and/or safety industry