Marketing and Sustainability Strategist

The Sustainability & Marketing Strategist at Little Totler will drive the company's sustainability transformation while championing its brand story through purpose-driven marketing. Sustainability is the primary function of this role - covering packaging reform, AI-enabled operations, clean food philosophy, and community education. Marketing responsibilities are sustainability-led: translating eco-initiatives into compelling content, campaigns, and school engagement programmes that build brand trust and audience growth.

. Diploma or Degree holder in any discipline (sustainability, environmental science, food science, marketing, or communications preferred)

. Mid-career switcher with at least 2 years of prior work experience in a substantially different domain

. Genuine interest in sustainability, clean eating, and reducing environmental impact in F&B

. Some experience or strong interest in content creation, social media, or brand storytelling

. Comfortable exploring and implementing digital tools and AI-assisted workflow automation

. Strong project management, communication, and stakeholder coordination skills

. Enthusiasm for community education, especially engaging children and school groups

. Singapore Citizen or Permanent Resident, minimum 21 years old (Mom with kids will be bonus)

Key Duties and Responsibilities

1. Sustainable Packaging Transition

25% of time

Lead Little Totler's transition from single-use plastic cups to sustainable paper-based packaging:

. Research and shortlist paper cup suppliers with relevant certifications (e.g. FSC-certified, food-safe, compostable or recyclable)

. Run pilot tests with kitchen and operations teams manage rollout timeline and vendor coordination

. Track packaging waste reduction metrics before and after transition

. Evaluate additional packaging improvements (labels, delivery bags, cutlery, condiment sachets)

. Support compliance with Singapore's mandatory packaging reporting under the Resource Sustainability Act

2. AI-Enabled Process Automation

15% of time

Identify and deploy AI tools and automation agents to reduce manual tasks across operations:

. Map existing manual workflows (order processing, inventory, customer feedback, scheduling) to identify automation opportunities

. Evaluate and implement AI agents or no-code automation tools suited to Little Totler's scale

. Measure efficiency gains and document sustainability benefits (reduced paper use, streamlined processes)

. Train staff on new tools and foster a culture of digital-first, sustainable operations

3. Clean Food Sourcing & Sustainable Food Practices

10% of time

Advance Little Totler's commitment to cleaner, more sustainably sourced food:

. Review ingredient sourcing prioritise whole, minimally processed, and locally sourced ingredients where feasible

. Work with kitchen and menu teams to reduce ultra-processed ingredients and introduce lower-impact alternatives

. Implement food waste tracking across the central kitchen with reduction protocols (FIFO, portion management)

. Research carbon footprint of key menu items and recommend lower-emission food choices over time

4. Community Education & School Kitchen Tours

10% of time

Design and run sustainability education programmes for school groups visiting the central kitchen:

. Develop age-appropriate tour content connecting food origins, kitchen practices, and eco-friendly packaging

. Coordinate logistics for school visits - scheduling, guide scripts, materials, and post-visit follow-up

. Build and maintain partnerships with primary schools, preschools, and early childhood centres

. Run internal staff awareness campaigns on sustainability targets and milestones

5. Sustainability-Led Brand Marketing & Content

25% of time

Create and execute marketing campaigns that authentically communicate Little Totler's sustainability story:

. Develop social media content (Instagram, TikTok, Facebook) centred on eco-packaging, clean ingredients, kitchen transparency, and school engagement

. Produce or coordinate Reels, short-form videos, and behind-the-scenes content showcasing sustainability practices

. Write captions, blog posts, and EDM content aligned with the company's green brand narrative

. Track content performance metrics and refine strategy based on engagement and reach data

. Support product launches and seasonal campaigns with sustainability-first messaging

6. KOL / Community Partnerships & School Outreach Marketing

10% of time

Build and manage external partnerships that amplify sustainability messaging:

. Identify and engage parent influencers, eco-conscious KOLs, and family-focused community accounts

. Coordinate school tour promotion - outreach emails, digital flyers, and social amplification

. Manage campaign briefs, timelines, and deliverables for external collaborators

. Represent Little Totler at relevant community events, sustainability fairs, or F&B expos