Manage all guest reservations (individual and group) across phone, email, and online booking platforms.
Build and maintain relationships with repeat guests, VIP diners, hotel concierges, and walk-in customers.
Promote upselling of premium menu items, tasting menus, or festive set menus to increase average spend per guest.
Respond to reservation inquiries and special requests in a professional and timely manner.
Identify and convert group booking leads (birthdays, anniversaries, private dining, etc.) within the restaurant.
2. Marketing Strategy & Execution
Plan and execute marketing campaigns to promote dine-in experiences, new menus, promotions, and festive events (e.g. Diwali, National Day, Mother's Day).
Collaborate with the operations and culinary teams to align campaigns with restaurant offerings and calendar highlights.
Maintain an in-house marketing calendar, coordinating promotions with internal events and public holidays.
3. Digital & Social Media Management
Manage the restaurant's social media accounts (Instagram, Facebook, etc.) with regular, brand-aligned content.
Create and schedule engaging posts (food features, chef stories, behind-the-scenes, testimonials).
Monitor engagement, respond to comments/messages, and manage social campaigns (boosted posts, giveaways).
Maintain accuracy and branding across third-party platforms (Google, TripAdvisor, Chope, etc.).
4. Public Relations & Online Presence
Monitor and respond to guest reviews on platforms such as Google, TripAdvisor, and Facebook in a courteous, brand-consistent tone.
Liaise with media outlets, bloggers, and influencers to arrange press tastings, mentions, or reviews.
Coordinate with design or PR vendors (if any) for artwork, promotions, or listings in local dining directories.
5. Promotions & In-Restaurant Activations
Assist in planning and executing in-house promotional activities such as festive dcor setups, guest gifting (e.g., mithai boxes during Diwali), and themed dining events.
Work closely with service and kitchen teams to ensure seamless execution of promotional events and campaigns.
Support loyalty or membership initiatives (e.g., returning guest rewards, newsletter subscriptions, feedback-driven offers).
6. Administrative & Reporting
Track ROI on marketing activities, social engagement metrics, and guest feedback.
Maintain and update a database of customer contacts for direct marketing (e.g., birthdays, anniversaries, promotions).
Prepare weekly or monthly performance reports for management, including reservation trends, guest demographics, and campaign effectiveness.
Ensure consistent branding across print and digital materials (menus, tent cards, eDMs, etc.).
Requirements
Education & Experience
Degree in Marketing, Business, Hospitality Management, or related field.
Minimum 3-5 years of relevant experience in a marketing or sales role within the F&B or hospitality industry.
Experience in fine dining and/or Indian cuisine establishments is highly preferred.
Skills & Competencies
Strong interpersonal and communication skills (written & verbal).
Excellent grasp of social media, digital marketing tools, and basic design aesthetics.
Sales-driven with a passion for exceeding guest expectations and increasing in-house footfall.
Proficiency in Microsoft Office knowledge of Canva, Meta Business Suite, Mailchimp, or similar tools is a plus.
Familiarity with reservation platforms (Chope, Quandoo, SevenRooms, etc.) is advantageous.
Personal Attributes
Well-groomed, personable, and guest-oriented.
Self-motivated, creative, and detail-oriented.
Able to work evenings, weekends, and holidays when required for in-house campaigns or special events.
Team player with strong initiative and a sense of ownership over brand image.
