Job Description

Job Summary:

The Marketing and Business Support Manager / Assistant Manager is responsible for planning and implementing integrated marketing campaigns that strengthen brand awareness, generate leads and support business growth. The role includes developing marketing content and materials, applying graphic design knowledge, managing digital and offline marketing activities, and evaluating campaign performance. The incumbent will also work closely with the Business Development and Sales teams to support customer engagement, sales initiatives, presentations, events and lead-generation activities.

Job Scope:

Graphic Design and Content Development

Conceptualise and develop creative marketing materials, including brochures, product catalogues, posters, banners, digital advertisements, social media content, presentations and event materials.
Apply knowledge of graphic design principles, branding, layout, typography and visual communication to produce professional and engaging content.
Use design and content creation tools such as Adobe Creative Suite, Canva and CapCut to create and edit marketing materials.
Ensure that all marketing materials are accurate, visually consistent and aligned with the company's brand guidelines.
Maintain an organised library of approved brand assets, product images, templates, photographs and marketing materials.

Campaign Strategy and Implementation

Develop marketing campaign strategies that strengthen brand awareness, generate leads and support sales priorities.

Plan and implement integrated digital and offline campaigns across social media, websites, email, advertising, exhibitions and customer events.

Manage campaigns from concept and content development through execution, coordinating with internal teams, vendors and external partners to ensure timely delivery.

Track and analyse campaign reach, engagement, inquiries, qualified leads and sales conversions, and use the findings to improve future campaigns.

Monitor campaign expenditure and deliver activities within approved budgets.

Business Development and Sales Support

Support the Business Development and Sales teams in identifying target markets, customer needs and growth opportunities through market and competitor research.

Support lead generation and customer acquisition through targeted campaigns, events and outreach initiatives.

Prepare sales materials and customer proposals, and coordinate support for presentations, meetings, exhibitions and networking events.

Liaise and follow up with existing project partners on project milestones, coordinating product deliveries to ensure they arrive on time and in line with project timelines.

Coordinate the handover of marketing-generated leads to Sales, monitor follow-up progress and maintain accurate records of leads, customer inquiries and business opportunities.

Collaboration with Sales Teams

Work closely with Sales teams to understand customer requirements, sales priorities, market challenges and upcoming business opportunities.
Develop targeted campaigns and promotional materials to support product launches, sales initiatives and customer acquisition.

Gather Sales feedback on lead quality, customer responses, competitor activities and market conditions, and use these insights to improve marketing messages and campaigns.

Provide customised presentations, product information and customer communication materials, and review their effectiveness to improve Sales support.

Participate in Sales and Business Development meetings and coordinate across relevant departments to align marketing support with commercial priorities

Performance Monitoring and Reporting

Maintain a marketing calendar covering campaigns, promotions, events, content development and Sales support activities.
Prepare regular reports on campaign progress, lead generation, customer engagement, Sales support activities and marketing expenditure.
Monitor the conversion of marketing-generated leads into Sales opportunities and completed sales, where measurable.
Present campaign results, market observations and recommended follow-up actions to Management and relevant teams.
Evaluate the commercial effectiveness of marketing activities and ensure resources are directed towards initiatives that support business growth.

Requirements:

Diploma, Degree or Professional Qualifications in Business, Marketing, or a related field preferred.
Familiar with digital marketing tools (e.g. Meta Ads, Google Analytics and A.I.)
Working knowledge of design software (e.g. Adobe Suite, Canva, Capcut)

Prior experience in sales, marketing, or a similar customer-facing role is highly valued.
Strong analytical skills to track sales data, prepare reports, and provide insights on sales performance and market trends.

Excellent written and verbal communication skills, with the ability to present effectively to clients, management, and team members.

Adaptability to fast-paced and dynamic environments, with a willingness to learn and stay updated on market trends and new technologies.
Working Location: 1 Tampines North Drive 1, #04-18, T-Space, Singapore 528559
Working Hours: Mondays to Fridays, 8.30am to 5.30pm
May be required to attend work-related events outside normal working hours.

Employee Benefits: