Marketing Analytics Specialist

Key Responsibilities

• Develop regular performance reports to help regional and global teams understand marketing impact, including revenue contribution and ROI.
• Build and maintain dashboards that track marketing operations and key business metrics.
• Help marketing teams interpret campaign results, understand channel effectiveness, and identify acquisition and retention drivers.
• Use analytical and statistical skills to connect marketing investment to business performance and uncover user behaviour trends.
• Provide insights on ROI, cross-channel performance, creative effectiveness, and cost efficiency using marketing analytics tools (e.g., attribution, LTV, MMM) and generative AI.

Job Requirements

• Degree in Marketing, Statistics, Finance, Computer Science, or other quantitative fields.
• 4+ years of experience in marketing analytics, digital marketing, strategy, or consulting (B2C experience is a plus).
• Strong familiarity with generative AI and LLM-based tools.
• Hands-on experience with digital campaign optimisation across channels (SEM, Social, Display, etc.).
• Proficiency in Excel, PowerPoint, SQL, Tableau, or Power BI; knowledge of Databricks is an advantage.
• Strong analytical capabilities with experience working on large or complex datasets and using applied analytics methodologies (LTV, MMM, attribution).
• Excellent communication skills, able to translate complex data into clear recommendations for stakeholders.
• Comfortable managing multiple projects independently and collaborating with cross-functional teams across regions.
• Ability to translate business questions into technical requirements and deliver insights that drive decisions.
• A self-starter who works independently while contributing knowledge and best practices to the team.