Marketing Analyst

Your responsibilities will be:

Building and scaling Apple Search Ads campaigns for multiple mobile apps.

Optimizing campaigns based on ROAS, CPA, TTR, CR, while aligning with internal ROAS goals.

Designing and implementing a comprehensive testing strategy (keywords, ad groups,

localizations, bidding, automation).

Collaborating closely with ASO, Product, and Creative teams to drive synergy between

organic and paid traffic.

Continuously identifying growth opportunities - including experiments with Custom Product

Pages, new geos, funnel improvements, and advanced targeting.

Monitoring trends, benchmark performance against competitors, and adjust strategy

accordingly

Maintaining campaign hygiene: regular audits, budget pacing, creative refreshments.

What youll need:

Bachelors degree or above in Marketing or related majors.

1+ years of related work experience performance marketing, ideally in mobile application or

gaming industry.

Preferred with hands-on experience in managing Apple Search Ads.

Strong analytical skills: proficient in Excel/Google Sheets, BI dashboards, and MMP tools

(AppsFlyer, Adjust).

Experience with automation tools (e.g., SearchAds.com, SplitMetrics Acquire) or scripting

custom workflows.

Proven ability to structure and analyze A/B tests (keywords, creatives, user segments, CPT

bidding).