Marketing Account Manager

About TWS Branding

TWS Branding is a performance-driven marketing consultancy specialising exclusively in the F&B industry. We combine creativity, data, and deep industry insights to craft powerful campaigns that drive real results for our clients - from viral social content to strategic brand growth. Our portfolio includes leading restaurant brands, catering companies, and food concepts across Singapore.

We're looking for a proactive, highly organised Assistant Marketing Manager to help manage client accounts, coordinate marketing campaigns, and ensure the smooth execution of projects across our portfolio.

Key Responsibilities

1. Account & Project Management

• Act as the day-to-day contact for assigned clients, ensuring projects are delivered on time, on brief, and on brand.
• Support in campaign planning, scheduling, and execution, ensuring deliverables are aligned with client objectives.
• Assist in managing retainer scope deliverables - from monthly workplans to ad-hoc projects.
• Maintain and update project trackers, timelines, and content calendars for each account.

2. Campaign Coordination & Execution

• Work with designers, videographers, and external partners to produce high-quality marketing assets (static, video, ads).
• Coordinate social media content production - from shoot planning, captions, and scheduling to monitoring performance.
• Assist in managing paid media campaigns on Meta, Google, and TikTok Ads - including budget monitoring and reporting.
• Support in PR & influencer outreach: preparing media lists, sending invitations, following up on deliverables.

3. Strategy & Creative Support

• Contribute to brainstorming sessions for campaign concepts, viral content ideas, and strategic initiatives.
• Conduct competitor and trend research to inspire fresh creative directions.
• Support in preparing decks, reports, and proposals for clients.

4. Monitoring & Reporting

• Track campaign results, social media performance, and influencer content, providing actionable insights to the team.
• Assist in compiling monthly performance reports for clients, highlighting wins and opportunities for improvement.