As the Market CRM lead for APJ, you will lead Customer Management for designated market(s) within the APJ region, as part of the Regional CRM GTM team. You will join the Global PanHP CRM team responsible for customer strategy and engagement for panHP customers. As part of the Digital Direct organization, you will support HP's strategic directtocustomer transformation for HP, an innovative US$50B company that continually reinvents itself and is #1 in most categories it operates in.
You will drive HP's efforts in growing an engaged customer base in your market(s), bringing HP and industry CRM best practices to life. This includes leading direct marketing planning and execution, lifecycle management, customer base health, and retention initiatives. You will support market objectives through a strong customerfirst lens. Additionally, you will contribute globally by developing, piloting, and streamlining customer initiatives and CRM capabilities.
What a Market CRM lead for APJ does at HP:
- Own customer base growth, engagement, retention, and value for designated market(s) within APJ.
- Lead endtoend management of the Email channel including planning, development, execution, optimization, and performance.
- Analyse Channel and Customer performance to optimize campaigns and journeys, embedding insights into market decisionmaking.
- Champion Crosschannel integration to deliver cohesive, highimpact customer experiences.
- Partner with central and local teams to connect business priorities with datadriven Customer opportunities. Be the custodian of Customer economics and KPIs, cultivating a Customerfirst culture.
- Drive AIenabled tools and process improvements to enhance personalization, automate workflows, and elevate CRM efficiency and performance.
- Contribute to global CRM initiatives through project ownership, pilots, and capability development.
Individuals who do well in this role at HP, usually possess:
- 7+ years of CRM or customer engagement experience, ideally within digitally led consumer brands.
- A CRM Expert, with Proven ability to drive customer value through lifecycle programs, segmentation, and personalized contact strategies.
- Handson expertise managing and optimizing email channel operations from planning and development to execution, automation, and performance improvement.
- Strong partnership and influencing skills, with a track record of collaborating effectively across crossfunctional teams.
- Understanding of CRM Measurement principles, with experience working with data analytics on customer behavior analysis, campaign measurement and reporting. Clarity on customer data architecture, integration, feeds and automation to enable CRM experiences.
- Proficiency with CRM and marketing automation platforms, preferably Salesforce Marketing Cloud; comfort reviewing creative, journeys, and basic HTML is a plus
- Experience applying or adopting AIenabled tools to streamline CRM processes, elevate personalization, or improve channel performance.
What Sets You Apart
- You champion CRM excellence and consistently push customer performance to the forefront.
- You're energized by data, insights, and discovering new value opportunities.
- You think strategically but execute with a handson, actionoriented mindset.
- You thrive on ownership, clarity, and delivering outcomes.
- You simplify complexity and communicate with precision.
- You enjoy working in a global, fastmoving environment with diverse teams and partners.
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