COMPANY DESCRIPTION
Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The family-like atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together - building a strong collegiality and morale within the university.
Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities - all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.
RESPONSIBILITIES
- This position is for Office of Postgraduate Professional Programmes (PGPP).
- Systems Management and Optimisation:
- Oversee the management, configuration, and continuous improvement of systems supporting PGP marketing, recruitment, and admissions processes (e.g. CRM, application portal, marketing automation, analytics dashboards).
- Work closely with IITS and vendors to ensure system stability, integration, and user support.
- Identify opportunities to streamline workflows through automation and improved system design.
- Data Analytics and Reporting:
- Develop and maintain dashboards and reports that provide insights on recruitment, admissions, and enrolment trends across all PGP programmes.
- Analyse funnel performance (leads, applications, offers, acceptances, enrolments) and provide data-driven recommendations to improve conversion.
- Coordinate the provision of regular accurate and timely reports for monitoring funnel performance.
- Support forecasting and scenario planning for enrolment targets and resource allocation.
- Data Governance and Quality Assurance:
- Collaborate with relevant teams to implement consistent data definitions, coding structures and validation checks.
- Conduct periodic audits and provide training to users to ensure adherence to data sanitation and integrity.
- Cross-functional Collaboration:
- Partner with the Marketing and Recruitment team to track campaign effectiveness and ROI.
- Support the Admissions team in system configuration, data management, and reporting for application cycles.
- Liaise with Programme offices, OFIN, and RO for data sharing and performance tracking.
- Project Innovation and Management:
- Work with IITS to support digital transformation and process improvement projects within the MRA team.
- Evaluate emerging tools and technologies (e.g. AI-based analytics, automation platforms) to enhance operational efficiency and decision-making.
- Document workflows, business requirements, and system change requests to ensure transparency and continuity.
- Other duties as assigned.
QUALIFICATIONS- Degree in Information Systems, Data Analytics, Business Administration, or related discipline.
- At least 5 years of relevant experience in systems administration, data analytics, or operations management, preferably in an education or service-oriented environment.
- Prior experience in managing CRM or student lifecycle systems (e.g. Salesforce, Oracle Campus Solution, etc.) is highly desirable.
- Strong analytical and quantitative skills proficiency in data visualisation and reporting tools (e.g. Power BI, Tableau, Excel).
- Good understanding of data management principles, governance, and compliance (e.g. PDPA).
- Knowledge of process improvement methodologies and workflow automation.
- Excellent project management, documentation, and stakeholder communication skills.
- Detail-oriented, resourceful, and able to work independently as well as collaboratively.
- Excellent communication, interpersonal, and advisory skills, with the ability to engage effectively internal and external stakeholders.
- High level of integrity, confidentiality, and sound judgment in handling sensitive applicant information.
- Prior experience in higher education admissions and recruitment processes will be an advantage.
OTHER INFORMATION#LI-LK1
Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.
Please note that your application will be sent to and reviewed by the direct employer - Singapore Management University
