[What the role is]
As part of Sentosa Development Corporation's Communications team, you will play a pivotal role in shaping and delivering the organisation's brand narrative. You will lead strategic communications and public relations initiatives that strengthen Sentosa's reputation as a premier leisure destination for both local and international visitors.
[What you will be working on]
Corporate Communications
- Oversee corporate publications including the website, and media monitoring reports.
- Ensure consistency of messaging and alignment with organisational objectives across all communication platforms.
Media & Public Relations
- Build and maintain strong relationships with mainstream journalists, trade publications, online media, and social media influencers.
- Drive proactive media engagement through pitching, hosting familiarisation tours, and securing impactful coverage.
- Manage media queries and support issues/crisis communications with timely, transparent responses.
Stakeholder & Partnership Engagement
- Collaborate with internal teams and external partners to co-create destination campaigns and joint communications initiatives.
- Strengthen Sentosa's positioning through strategic partnerships and stakeholder engagement.
Leadership & Events
- Lead cross-functional communications projects and contribute to the planning and execution of corporate events.
- Provide guidance to junior team members and manage external agencies/vendors where required.
[What we are looking for]
- Degree in Mass Communications, Public Relations, or related discipline.
- At least 8 years of relevant experience, preferably in tourism, hospitality, or lifestyle sectors.
- Strong media pitching, writing, and editing skills.
- Proficiency in digital communications tools, including social media platforms, analytics dashboards, and emerging AI applications.
- Fluency in Mandarin is advantageous for engaging regional media and stakeholders.
- Demonstrated ability to manage complex projects, influence senior stakeholders, and deliver measurable outcomes.
- A collaborative team player with strong interpersonal skills.
- Passionate, energetic, and self-motivated, with creativity in developing communications strategies.
