Senior Executive/ Manager (Membership), Youth
Responsibilities:
Membership Strategy & Go-to-Market
- Take ownership of end-to-end membership projects, from strategy through execution, across the lifecycle - acquisition, engagement, conversion, and retention.
- Translate strategic priorities into clear initiatives, leading execution and ensuring alignment with the broader Youth Strategy.
- Support the Head of Membership in shaping strategy and act as a key thought partner in driving innovation.
Project Ownership & Team Leadership
- Independently lead high-impact projects, ensuring deliverables are met with quality and on time.
- Provide guidance and mentorship to Senior Executives within the team, building capability and fostering a growth culture.
- Act as a bridge between management and the team. Aligning ground execution with leadership direction.
Lead Generation & Partnerships
- Drive lead generation and conversion through innovative channels, strategic partnerships, and high-visibility activations.
- Negotiate and manage partner relationships that strengthen the membership funnel and unlock new growth opportunities.
Engagement & Retention Campaigns
- Conceptualize and deliver youth-centric engagement campaigns, both online and offline, to deepen relationships and sustain long-term membership value.
- Develop and test retention strategies that foster loyalty and enhance member stickiness.
Insights & CVP Development
- Spearhead surveys, focus groups, and research to sharpen understanding of youth needs.
- Lead the translation of insights into continuous enhancements of the Customer Value Proposition (CVP), ensuring competitiveness and relevance.
Performance & Growth Mindset
- Monitor campaign effectiveness, analyze data, and refine strategies for maximum impact.
- Champion innovation, piloting new ideas and setting benchmarks for membership growth and engagement.
Requirements:
- Strategic Leader: Confident in taking charge of projects, setting direction, and ensuring successful execution.
- Mentor & Collaborator: Able to guide and coach Senior Executives, while working closely with the Head of Membership to align strategy and execution.
- Independent & Driven: Comfortable leading projects autonomously, making sound decisions, and pushing initiatives forward.
- Youth-Savvy: Strong grasp of youth culture, digital trends, and community dynamics.
- Growth Driver: Proven track record in membership, loyalty, or engagement programmes, with ambition to achieve more.
- Partnership-Oriented: Skilled at cultivating and managing partnerships that expand reach and impact.
- Data-Driven: Adept at using insights and analytics to refine strategies and measure success.
- Flexible & Committed: Ready to support youth engagements during evenings or weekends when needed.
If you're ready to step up, lead from the front, and help shape the future of youth membership, this is the role for you. You'll play a critical part in building something impactful and in lifting others as you grow.
We regret to inform that only shortlisted candidates will be contacted.
