Who We Are
Pioneering workers rights since 1961, the National Trades Union Congress (NTUC) unites 59 trade unions, seven trade associations, 12 social enterprises, and other enterprise partners as we create better lives for workers here in Singapore.
Our work cuts across the different ages and stages of life as we walk the ground and respond to everyday needs. Through initiatives that protect our workers at work, transform careers, manage the cost of living, help with financial resilience and health, and nurture relationships for families, we champion every worker through every touch point as we work towards better wages, welfare, and work prospects.
Because Every Worker Matters.
Overview:
We are looking for a strategic and creative Senior Marketing Communications Officer who can partner with internal business units to deliver impactful, brand-aligned marketing communications. The ideal candidate is a strong project and account manager with excellent English communication skills, a deep understanding of branding, and the ability to drive marketing campaigns that support business objectives.
Key Responsibilities:
Strategic Partnering & Account Servicing
- Collaborate with internal business units to understand their goals and translate them into effective marketing strategies and communications.
- Lead the centralised development and delivery of creative strategies, communications concepts, and marketing collateral that support business objectives.
Creative Development & Project Management
- Manage end-to-end creative development processes, including briefing, review, and approval, working with both in-house resources and external agency partners.
- Ensure all creative outputs are on-brand, aligned with campaign strategy, and meet defined KPIs.
Brand Stewardship
- Act as the brand custodian, ensuring consistency in brand messaging, tone, and visual identity across all marketing materials.
- Contribute to ongoing brand positioning efforts and strengthen the organisation's brand equity.
Campaign Execution
- Plan and manage integrated branding and marketing campaigns across channels, ensuring timely delivery, effective coordination, and alignment with strategic objectives.
- Monitor campaign timelines, budgets, and performance to ensure initiatives stay on track and deliver measurable results.
Performance Analysis & Reporting
- Prepare post-campaign performance reports, including analysis of results and recommendations for improvement.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 68 years of relevant experience in marketing communications, with a strong portfolio of campaigns and branding work.
- Proven ability to manage marketing projects and accounts from strategy through execution.
- Strong experience in branding and brand management.
- Excellent command of English, both written and verbal.
- Highly organised, with strong project management and stakeholder management skills.
- Creative thinker with a strategic mindset and attention to detail.
