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What you'll be doing:
The Manager/ Senior Manager, E-Commerce leads the execution of the online sales strategy and ensures a seamless, customer-focused booking experience across Plaza Premium Group's products and services, including lounges, hotels, and airport passenger services.
This role is accountable for delivering online revenue performance and optimising the end-to-end digital customer journey, from acquisition through conversion and repeat usage. Working closely with cross-functional stakeholders, the Senior Manager drives approved initiatives, platform enhancements, and data-led improvements to maximise engagement, conversion, and long-term value. Strong commercial acumen, leadership capability, and a solid understanding of UI/UX, digital marketing, and lifecycle strategies are key to success.
- Own and deliver online revenue targets across Plaza Premium Group's e-commerce channels, including website and app.
- Manage day-to-day performance of the booking platform, ensuring strong conversion, usability, and customer experience.
- Optimise the end-to-end booking journey across web and mobile, working closely with UX/UI, technology, and operations teams.
- Partner with marketing and growth teams to drive qualified traffic through paid media, SEO, CRM, and promotions.
- Analyse e-commerce performance, booking funnels, and customer behaviour to identify opportunities for improvement.
- Coordinate platform enhancements, content updates, and campaign launches with internal teams and external partners.
- Support upsell and cross-sell initiatives to increase average booking value and pre-arrival revenue.
- Lead and develop a small e-commerce team, ensuring clear priorities and strong execution.
About you:
- University degree in Business, Marketing, E-Commerce, or a related field.
- 710 years experience in e-commerce or digital commerce roles, preferably within travel or hospitality.
- Proven experience managing online booking platforms and driving revenue growth.
- Strong understanding of e-commerce performance metrics, conversion optimisation, and customer journeys.
- Familiarity with digital marketing channels and working with performance or growth teams.
- Data-driven mindset with experience using analytics tools such as Google Analytics or similar.
- Strong stakeholder management skills and ability to work across commercial, technical, and operational teams.
- Hands-on, detail-oriented, and comfortable operating in a fast-paced environment.
