Manager/ Senior Manager (Content Partner & Channel Development)

Who we are.

Pioneering workers rights since 1961, the National Trades Union Congress (NTUC) unites 59 trade unions, seven trade associations, 12 social enterprises, and other enterprise partners as we create better lives for workers here in Singapore.

Our work cuts across the different ages and stages of life as we walk the ground and respond to everyday needs. Through initiatives that protect our workers at work, transform careers, manage the cost of living, help with financial resilience and health, and nurture relationships for families, we champion every worker through every touch point as we work towards better wages, welfare, and work prospects.

Because Every Worker Matters.

Responsibilities

You will develop and maintain a network of Content Partners and Affiliate Channels as part of NTUC's long-term communication strategy to reach our targeted audience base via diverse content formats and social platforms. You will support NTUC's business unit in designing communication requirements through non-NTUC's digital channels; this includes engaging affiliate channels, creating compelling content, and establishing effective content partnerships.

Content Partner & Channel Development

• Identify potential partnership opportunities based on organisation objectives and target audience.
• Research and evaluate potential partners, including influencers, content creators, and media channels.
• Develop and manage relationships with partners, including coordinating collaborative content initiatives, content distribution and co-marketing campaigns.

Content Strategy and Creation

• Support NTUC's business unit in designing communication requirements for content distribution and partnership.
• Create engaging and relevant content across various digital platforms to support campaigns and the development of affiliate channels.
• Monitor and analyse social media performance and provide data-driven insights and recommendations.

Requirements

• Diploma or Degree in marketing, communications, business, or a related field
• At least 5 years of experience in content creation, content strategy, and social media management.
• Strong understanding of digital marketing channels, social media platforms, influencers, and KOL marketing.
• Excellent strategic thinking and problem-solving skills.
• Strong project management and organisational abilities.
• Ability to build and maintain relationships with stakeholders and partners.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Ability to work independently and as part of a team.

Designation and salary will be commensurate with experience.

We regret to inform that only shortlisted candidates will be contacted.