We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.
We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.
Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background. At BASF, careers develop from opportunities.
Objectives of the Position
In accordance with the strategies, policies and procedures to implement and optimize product portfolio to support the realization of short and mid-term business strategic objectives (achievement of market share, sales turnover, contribution (global production) and profitability.
Main Tasks
Execute regional product positioning
- Lead country and customer-specific definition of target price levels based on rock-bottom prices set by Asset Product Management
- Provide guidance to regional/local sales force in pricing execution and support pricing and negotiation activities of sales team
- Monitor implementation of defined prices levels on region/country and customer level
- Monitor margin development on the regional level
- Ensure cross-regional alignment and harmonization of target prices
- Decision competency on country and customer target prices
Execute regional portfolio management
- Support portfolio management for Human Nutrition products through sharing of insights and implementation of global guidelines
- Lead definition and implementation of approved adjustments to specifications on regional level
- Identify regional needs for traded products to complement portfolio and find adequate sources, ensure commercial viability, audit quality and specifications
- Support tolling activities (per global volume and pricing guidelines) and support SCM in daily operative (e.g. technical issues)
Execute and plan regional/local volume allocation
- Lead inventory planning process and align with Supply Chain on safety stock
- Provide regional sales forecasts, prices and demand with sales team
Support product budgeting process
- Provide regional budget to Asset Product Management by product, based on growth and market price
- Contribute through execution of the agreed budget
Support product sampling process to customers
- Lead regional sampling process for pre-defined samples
- Support coordination of regional sampling, provide customer feedback from Sales Team to Application Experts, R&D and Asset Product Management
Support new business development
- Lead regional and support global new business development activities through execution, customer visits and coordination with Application Experts, Marketing, Asset PM and Global Application Technology
- Provide information on potential partnerships and contribute daily operative activities
- Support Regional Marketing and Communication in planning of trade fairs
Identify regional business and competitor intelligence
- Lead collection of market and competitor intelligence for product positioning (e.g., price levels)
- Share market and competitor intelligence within Human Nutrition organization
Requirements
- Minimum Degree in Business or other related field.
- 7 years of relevant experience preferred.
- Strong business acumen in pricing, portfolio management, and market positioning.
- Familiarity with Human Nutrition, Food Ingredients, or related industries is an advantage.
About BASF In Singapore
BASF has been present in Singapore since 1978, supplying to customers from various industries, including chemicals, construction, electronics, personal care, and health and nutrition. The company today operates four production facilities in Singapore, as well as Human Nutrition Application Lab Asia Pacific for its nutrition and health business. BASF posted sales to customers in Singapore of about 300 million in 2023 and had 520 employees as of the end of the year. Further information is available on www.basf.com/sg.
