About the team
The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.
What you'll do
We're looking for an ambitious Performance Marketer with expertise in online marketing and measurement to measure, analyse, manage and optimize our digital marketing initiatives. This role is ideal for someone passionate about scaling customer acquisition, managing cross-channel campaigns, managing attribution, measurement and driving measurable impact. With a focus on campaigns, analytics, measurement, ABM (Account-Based Marketing) advertising, across digital channels, you'll play a key role in our next phase of growth. This role reports to the Global Performance Marketing Director.
This role is based in Singapore.
Responsibilities:
- Lead performance marketing campaigns across paid search, social, display, and programmatic channels to meet Awareness, CPA and ROAS targets
- Lead go-to-market planning for new products and market launches, integrating performance marketing strategies
- Run continuous A/B and multivariate tests on creatives, targeting, and messaging to improve campaign performance
- Manage campaign budgets with a focus on efficiency and growth
- Partner with agencies and internal teams to automate campaign optimizations and streamline reporting processes
- Own tagging, tracking, and attribution setups, including UTM management, pixel implementation, and server-side tracking
- Collaborate with data science and analytics teams on advanced measurement projects like Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM), providing performance marketing input
- Pull and analyze campaign data using tools/platforms such as Looker, Salesforce, GA4 to identify trends, surface insights, and recommend optimizations
Who you are
We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.
Minimum qualifications:
- 5+ years of experience in digital marketing, with a proven track record of managing and optimizing multi-channel and regional paid media campaigns
- Demonstrated success running Always-On and Evergreen campaigns that consistently achieve CPA and ROAS targets
- Strong understanding of full-funnel marketing
- Hands-on experience managing regional media budgets with a focus on both efficiency and measurable growth
- Advanced analytical skills with the ability to extract insights, measure performance, and continuously optimize campaigns
- Experience setting up and maintaining accurate tagging, tracking, and attribution systems (UTMs, pixels, server-side tracking)
- Familiarity with ABM advertising and hands-on involvement in attribution modeling, including UTM frameworks, Multi-Touch Attribution (MTA), and Marketing Mix Modeling (MMM)
- Proficiency with performance marketing tools such as Google Analytics, AppsFlyer, Looker, Salesforce, or similar BI/CRM platforms
- Comfortable working cross-functionally and influencing stakeholders across multiple markets and teams
Preferred qualifications:
- Prior experience working in-house and/or managing media agencies in a global or regional capacity
- Working knowledge of marketing automation, CRM, and advanced data analytics platforms
- Creative problem-solver with the ability to develop impactful ad copy, creative briefs, and optimized landing pages
- Proven ability to thrive in a fast-moving environment, balancing strategic priorities with hands-on execution
- Fintech, tech, or B2B experience is a plus, but not required
