The Manager, New Revenue & Partnerships will lead the development, management, and growth of tourism-related products, experiences, and partnerships targeting transit and international passengers. The role is responsible for overseeing end-to-end tour initiatives, including the Changixperience programme, tour collaborations, and new visitor experiences that enhance passenger engagement while generating commercial value.
Working closely with internal stakeholders and external partners, the incumbent will identify market opportunities, develop innovative tourism products, and drive strategic partnerships that strengthen Changi Airport's positioning as a destination and transit hub.
Key Responsibilities
Tour & Experience Portfolio Management
- Lead the end-to-end management of all tour-related initiatives, including the Changixperience programme and other airport or Singapore-based experiences targeting transit passengers.
- Develop and implement strategies to grow participation, customer satisfaction, and revenue contribution from tour and experience offerings.
- Continuously review and optimise existing products through data analysis, customer feedback, and market insights.
- Drive the conceptualisation and launch of new tours, experiential products, and programmes aligned with passenger needs and emerging travel trends.
- Oversee the operational delivery of programmes to ensure a seamless customer experience and service excellence.
Partnership Development & Management
- Identify, evaluate, and secure partnerships with tourism attractions, travel operators, hospitality providers, airlines, OTAs, and other relevant stakeholders.
- Structure and negotiate commercial and collaboration agreements to achieve mutually beneficial outcomes.
- Manage partner relationships and performance, ensuring alignment with business objectives and customer experience standards.
- Explore innovative partnership models to create differentiated transit passenger experiences and drive incremental revenue.
New Revenue Generation
- Identify and develop new revenue streams through tourism-related products, experiences, and strategic collaborations.
- Build business cases and financial models to assess commercial viability and investment returns.
- Monitor portfolio performance and recommend initiatives to improve commercial outcomes.
- Support the development of long-term growth strategies for transit passenger engagement and monetisation.
Project Management
- Lead cross-functional projects involving marketing, operations, digital, commercial, and external stakeholders.
- Develop project plans, monitor timelines, manage budgets, and mitigate risks to ensure successful delivery.
- Coordinate internal approvals and stakeholder alignment throughout the project lifecycle.
- Track project outcomes and establish KPIs to measure effectiveness and business impact.
Market & Customer Insights
- Monitor travel, tourism, and consumer trends to identify new opportunities.
- Analyse passenger behaviour, market data, and competitive offerings to inform product development decisions.
- Translate customer insights into actionable recommendations and innovation opportunities.
Requirements
Qualifications & Experience
- Bachelor's degree in business, Marketing, Tourism, Hospitality, Aviation Management, or a related discipline.
- 5-8 years of relevant experience in business development, partnerships, tourism, travel experiences, hospitality, destination marketing, or related fields.
- Proven track record in managing partnerships and delivering commercially successful products or programmes.
- Experience leading cross-functional projects from concept through implementation.
- Experience in aviation, tourism, travel retail, destination management, or visitor experience development is advantageous.
Competencies
- Strong commercial acumen and business development capabilities.
- Excellent stakeholder management and relationship-building skills.
- Strong project management and execution skills.
- Strategic thinker with the ability to translate ideas into actionable plans.
- Data-driven approach to decision-making and performance management.
- Excellent communication, presentation, and negotiation skills.
- Comfortable working in a fast-paced and dynamic environment.
This role is ideal for an entrepreneurial and commercially driven individual who is passionate about creating memorable visitor experiences while delivering sustainable business growth through partnerships and innovation.