Manager, Marketing and Admissions

The Manager, Marketing and Admissions is responsible for leading all aspects of marketing, communications, and stakeholder engagement to support the school's strategic objectives, including student enrolment, retention, community building, and brand development. This role combines strategic planning with hands-on execution across digital platforms, print media, events, and outreach. The role is central to shaping the school's public voice and enhancing its visibility both locally and internationally.

Responsibilities:

• Develop and execute an annual marketing plan to support enrolment, retention, and brand positioning goals.

• Monitor market trends and competitor activity adapt strategies accordingly.

• Ensure consistency of brand messaging and visual identity across all platforms and materials.

• Lead the development and distribution of communication content for multiple audiences, including prospective families, students, staff, alumni, and external partners.

• Produce, edit, and proofread content for newsletters, brochures, videos, speeches, and social media.

• Align all communications with institutional values, tone, and messaging guidelines.

• Manage the school's website and ensure the content is accurate, SEO-friendly, and regularly updated.

• Lead content creation and scheduling across social media platforms (e.g. Facebook, Instagram, LinkedIn, YouTube).

• Monitor and report on digital campaign performance.

• Develop and implement outreach and engagement strategies targeting prospective families, feeder schools, embassies, and community organisations.

• Support parent, alumni, and community engagement initiatives through events, content, and digital communications.

• Plan and coordinate open houses, fairs, school tours, and external presentations to support enrolment and school visibility.

• Lead the planning and production of key school publications such as newsletters, the annual yearbook, and marketing brochures.

• Coordinate timelines, gather content from stakeholders, and liaise with designers and vendors.

• Ensure high standards in copy, layout, branding, and print/digital delivery.

• Collaborate with internal teams to support the promotion and documentation of school-wide events.

• Assist in developing event themes, timelines, and marketing materials.

• Capture photo/video content and ensure timely post-event coverage across platforms.

• Act as brand custodian for internal and external messaging.

• Coordinate with agencies and media partners for advertising campaigns or public relations efforts.

• Prepare and distribute press releases, school announcements, and media content.

• Undertake any ad-hoc duties as requested by Management/ Superior. Develop and execute recruitment and sales strategies to meet enrolment targets across all school divisions.
• Curate and lead engaging tours and information sessions, articulating the school's curriculum, services, USP and UVP clear.
• Manage the end-to-end admissions process including applications, placement testing, Student Pass applications, and onboarding.
• Cultivate strong rapport with prospective families, referrers, and recruitment agents manage and expand agent networks.
• Plan and oversee holiday programmes in collaboration with Academic staff, ensuring optimal scheduling and resourcing.
• Leverage admissions CRM data to track application numbers, conversion rates, and enrolment projections, providing regular reports to stakeholders.

Requirement:

Qualifications and Experience:

• Bachelor's degree in marketing, communications, journalism, public relations, or a related field.

• 6-9 years of relevant experience, preferably in education, non-profit, or service-oriented sectors.

• Proven experience in campaign planning, digital marketing, stakeholder engagement, and content creation.

• Familiarity with managing websites, social media platforms, analytics tools, and creative software.

Skills and Competencies:

• Excellent writing and editing skills with strong storytelling ability.

• Proficient in CMS (e.g. WordPress), Adobe Creative Suite, Canva, email marketing tools, and basic photo/video editing.

• Strong interpersonal skills and ability to work with cross-functional teams.

• Organized, creative, and capable of managing multiple deadlines.

Professional Values:

• Collaborative, adaptable, and culturally sensitive.

• Demonstrates initiative and sound judgment in a dynamic school environment.

• Strong attention to detail, quality, and accuracy.

Safeguarding Commitment:

This position requires commitment to child protection and safeguarding.

All staff are expected to uphold the highest standards of professional and personal conduct and share the school's commitment to the welfare of children and young people.