You will be part of the Consumer & Audience Division within SPH Media, which plays a critical role in driving subscription and circulation revenue, audience growth, and engagement for SPH Media's news publications.
This Manager role is primarily focused on driving subscription growth for a diverse portfolio of SPH Media's news titles. You will spend the majority of your time (approx. 70%) developing and executing high-impact acquisition campaigns, managing marketing channels, and hitting aggressive revenue targets.
In addition to your core marketing duties, you will dedicate a significant portion of your focus (approx. 30%) to driving e-shop enhancement projects. You will work with Product Managers to identify gaps in the buy flow and run experiments to reduce drop-offs, ensuring that the traffic you acquire converts effectively.
Roles & Responsibilities
1. Campaign Ownership & Acquisition Strategy (Primary Focus - 70%)
- Drive Sustainable Subscriber Growth: Develop and execute comprehensive lifecycle marketing strategies with cross functional teams to maximise value across the English, Malay, and Tamil titles.
- Own Acquisition Targets: Take full ownership of monthly and quarterly subscription acquisition targets for the group.
- High-Impact Campaign Execution: Plan and execute a calendar of innovative campaignsranging from tactical promotions (flash sales, discounts) to brand-led content campaignsthat engage users and convert them into subscribers.
- Creative & Copy Excellence: Work closely with the inhouse creative team to produce compelling copy and creative assets that resonate with the distinct audiences of each publication.
- Channel Management: Manage and optimise performance across all acquisition channels (print, email, social media, paid search, display). Identify, test, and scale new channels to reach mass (e.g .The Straits Times) and niche audiences (e.g. Berita Harian/ Tamil Murasu/ The Business Times).
2. E-shop Optimisation & Product Collaboration (Secondary Focus - 30%)
- Drive E-shop Enhancements: Collaborate with Product teams to improve the e-shop user experience. Identify friction points in the purchase funnel and propose solutions to reduce cart abandonment.
- Experimentation & Testing: Design and oversee A/B tests on landing pages and the e-shop to validate hypotheses and improve conversion rates.
- Commercial-Product Alignment: Act as the bridge between Marketing and Product. Ensure that marketing requirements are clearly communicated to technical teams and that product roadmaps support commercial acquisition goals.
3. Data-Driven Optimisation & Leadership
- Data Analysis: Leverage customer data and analytics (Tableau, Google Analytics, etc.) to uncover insights, journey gaps, and opportunities for campaign optimisation.
- Cross-Functional Leadership: Foster strong communication across Sales, Customer Success, and Tech teams to ensure a holistic approach to the customer lifecycle.
- Strategic Contribution: Identify problem areas and opportunities, developing corresponding strategies to meet key business objectives. Provide guidance and mentorship to team members.
Who are we looking for
Skills
- Growth Marketing & Strategy: Proven track record of driving revenue growth across multiple acquisition channels. Ability to design innovative campaigns, manage complex portfolios, and map customer journeys to create engaging experiences.
- Data & Performance Optimisation: Strong analytical mindset with experience in A/B testing and campaign performance techniques. Ability to leverage customer data to identify gaps, validate hypotheses, and make strategic decisions that drive revenue.
- Product & CRO Synergy: Working knowledge of Conversion Rate Optimisation (CRO) principles (e.g., checkout flows, landing pages) and experience collaborating with Product/Tech teams to drive digital enhancements.
- Project Management & Collaboration: Excellent organisational skills to balance competing priorities (always-on campaigns vs. ad-hoc projects). Strong interpersonal skills to foster collaboration across diverse teams and functions.
- Technical Proficiency: Familiarity with CRM, marketing automation, social media platforms, and analytics tools (e.g., Google Analytics, Tableau).
Working Experience
- 8+ years of experience in performance marketing, growth marketing, or subscriptions marketing.
- Experience with A/B testing tools and methodologies.
- Prior experience in media, publishing, or e-commerce is highly desirable.
Qualifications
- Bachelor's degree / Diploma in Marketing, Business, or a related field.
