Manager, Event Sales

The Sales Manager is responsible for driving sales growth and expanding Quebec's footprint in EO (Event Organiser) services and event management. This role focuses on developing and executing strategic sales initiatives, identifying new business opportunities, and fostering long-term client relationships.

The incumbent will manage the end-to-end sales process - from prospecting and proposal development to deal closure and client servicing - while working closely with the Creative and Project Management teams to ensure smooth and successful event delivery.

Sales Strategy & Business Development

• Develop and execute sales strategies to achieve and exceed revenue targets
• Identify and pursue new business opportunities across corporate, government, union, and community segments
• Maintain a robust sales pipeline and ensure consistent conversion of leads
• Conduct market analysis and competitor scans to refine sales approaches and identify growth areas

Client Engagement & Relationship Management

• Build and maintain strong, long-term relationships with key clients and stakeholders
• Lead client meetings, negotiations, and proposal presentations
• Serve as the primary liaison between clients and internal teams to ensure expectations are met
• Provide after-sales service and maintain high levels of client satisfaction and retention

Cross-Functional Collaboration

• Work closely with the Creative Team on ideation, concepts, and proposal development
• Partner with the Project Management Team to ensure seamless coordination and delivery of events

Performance & Reporting

• Track, analyse, and report on sales performance and pipeline progress
• Forecast revenue and manage sales budgets effectively
• Recommend service improvements and new product offerings to align with market trends

Industry & Partnership Development

• Represent Quebec at trade shows, industry networking sessions, and client engagement events.
• Explore sponsorship and partnership opportunities to expand Quebec's market presence
• Stay informed on emerging industry trends, client expectations, and competitor activities

Requirements:

- Bachelor's degree in Business, Marketing, Tourism, Hospitality, or a related field (or equivalent professional experience)

- Minimum of 5 years of experience in event sales, business development, MICE, or corporate sales

- Proven track record as an independent, solution-oriented sales professional

- Strong background in the MICE industry, or experience in venue, hospitality, or events sectors

- In-depth knowledge of the events industry, including venue management, event logistics, and best practices

- Excellent organizational and time management skills, with the ability to handle multiple priorities in a fast-paced environment

- Strong ability to work autonomously while collaborating effectively within a team

- Ambitious, entrepreneurial mindset with a passion for innovation and continuous learning

- Exceptional communication, negotiation, presentation, and relationship-building skills

- Ability to work under pressure to meet tight deadlines while maintaining quality and service

- Flexibility to work weekends and public holidays as needed for event execution