About Us
SPH Media is evolving, and we welcome talented individuals to join us in our transformation journey. Our mission is to be the trusted source of news and lifestyle content in Singapore and Asia. As an employer, we are committed to rewarding our people fairly and developing them in their careers. Grow your career in a vibrant and collaborative environment built around a culture of respect and inclusivity. Join us! To work with passionate people who impact lives through the stories they tell.
Role Overview
As a key member of the Enterprise Marketing team, the manager will shape and influence the B2B customer journey across all touchpointsdriving full-funnel growth from awareness and acquisition through onboarding, engagement and retention. The ideal candidate brings strong growth marketing expertise, a data-driven mindset, and the ability to operate autonomously while leading cross-functional initiatives.
Key Responsibilities
Full-Funnel Growth Leadership:
- Lead strategy and execution of growth initiatives across the full B2B customer journeyfrom awareness and acquisition to onboarding, engagement, retention and renewal.
- Develop integrated growth plans leveraging paid, owned and earned channels to maximise customer activation and long-term value.
- Drive experimentation and optimisation through A/B testing, conversion rate optimisation, SEO and digital analytics.
Customer Insights, Analytics & Performance Management:
- Define campaign success metrics and ensure alignment with business and growth objectives.
- Identify the most effective marketing channels and strategies to engage business audiences across local and international markets.
- Oversee ongoing monitoring, analysis, and review of campaign performance, ensuring results are measured against KPIs and ROI.
- Translate insights into actionable strategies, driving continuous improvement in targeting, messaging, and channel mix.
- Present performance reports and strategic recommendations to senior stakeholders and cross-functional teams.
Marketing Programme Development:
- Design and execute scalable marketing programmes that drive activation, adoption, engagement and retention of enterprise buyers and end users.
- Identify opportunities to streamline processes, improve workflows and maximise marketing output and impact.
- Leverage marketing platforms (automation, CRM, analytics, content systems) and partner with product, sales and operations teams to deliver optimized growth programs.
Integrated Marketing, Promotions & Events:
- Lead the planning and execution of integrated marketing initiatives, promotions and events with accuracy, timeliness and strategic alignment.
- Ensure all marketing activities reinforce brand guidelines and deliver a seamless customer experience across touchpoints.
- Manage and optimise digital assetsincluding website and social media channelsto support growth objectives.
Stakeholder & Partner Management:
- Build and manage strong partnerships with internal teams (sales, product, editorial, operations) and external vendors to ensure high-quality execution.
- Serve as a key collaborator within cross-functional enterprise teams, providing customer insights and growth recommendations to guide broader marketing strategies.
Budget Oversight:
- Track and manage marketing spend, ensuring all campaigns and activities remain within budget while maximising ROI.
Requirements
- Degree in Business, Marketing or a related discipline.
- At least 6 - 8 years of experience in Growth Marketing or related roles, ideally in B2B, enterprise, SaaS, or digital-first environments.
- Proven track record driving full-funnel growth and developing scalable marketing programmes.
- Strong analytical mindset with experience in interpreting marketing data, customer insights and business performance metrics.
- Skilled in digital marketing channels (SEO, CRM, automation, paid digital, web analytics) with a test-and-learn approach.
- Excellent project management, organisational and communication skills.
- Able to work independently while collaborating effectively with cross-functional teams and senior stakeholders.
- Creative, resourceful and comfortable balancing strategic thinking with hands-on execution.
