About Us
SPH Media is evolving, and we welcome talented individuals to join us in our transformation journey. Our mission is to be the trusted source of news and lifestyle content in Singapore and Asia. As an employer, we are committed to rewarding our people fairly and developing them in their careers. Grow your career in a vibrant and collaborative environment built around a culture of respect and inclusivity. Join us! To work with passionate people who impact lives through the stories they tell.
Role Overview
As the Strategic Architect of our performance intelligence layer, you will be responsible for transforming complex datasets into a high-level Commercial Ecosystem for leadership and actionable levers for our optimization teams. You will act as a dedicated Subject Matter Expert (SME), applying consulting-grade frameworks and deep programmatic advertising knowledge to drive yield efficiency. This role is designed for a technical builder who thrives on autonomy and possesses the commercial acumen to serve as a lead advisor to executive leadership on inventory value and business growth.
Key Responsibilities
1. Yield Strategy & Inventory Ownership
- Performance Variance Analysis: Own and manage recurring analyses to evaluate network trends, ensuring rate integrity and identifying yield optimization opportunities.
- Revenue Sustainability: Serve as the primary monitor for inventory health to minimize performance variances and develop strategies that protect optimal eCPM benchmarks.
- Demand-Supply Management: Proactively manage inventory dynamics to provide leadership with the commercial logic needed to prioritize high-impact strategic partnerships.
- Utilization Audits: Execute deep-dive audits across digital display and programmatic platforms to identify gaps in utilization and areas for efficiency gains.
2. Strategic Intelligence & Growth Frameworks
- Client Retention Analytics: Lead the analysis of renewal patterns and client performance history to establish benchmarks for sustainable long-term budget growth.
- Intelligence Architecture: Design and deploy automated dashboards that translate raw data into actionable levers (e.g., Viewability, CTR, and Conversion) for cross-functional teams.
- Operational Advisory: Partner with campaign leads to provide so-what insights on how campaign behaviors impact long-term inventory value.
3. Executive Storytelling & Insights Synthesis
- Commercial Insights Loop: Independently synthesize performance data into executive-level summaries, providing business development teams with validated insights for high-impact proposals.
- Narrative Translation: Pivot communication style from granular data trends to high-level strategic logic regarding business growth for senior management.
Candidate Profile & Experience
- Relevant Experience: 35 years of experience in Management Consulting, Media/Advertising Agencies (Data/Performance teams), or Business Intelligence.
- Industry Knowledge:Deep understanding of programmatic advertising dynamics (DSPs, SSPs, and Exchanges) and digital media yield management.
- Technical Proficiency: Mastery of SQL and data visualization tools (Tableau, PowerBI, or Looker Studio).
- Problem-Solving Mindset: Ability to apply hypothesis-driven analysis to break down ambiguous business challenges into clear strategic options.
