Manager, Digital Experience

Manager, Digital Experience, Commercial Services

2 Year Contract, with opportunity for conversion to a permanent role

About Us

Since opening The Ascott Singapore in 1984 as Asia Pacific's first international-class serviced residence, Ascott has expanded to over 950 properties worldwide. Headquartered in Singapore, Ascott operates in more than 230 cities across over 40 countries in regions including Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA.

Ascott provides various accommodation options such as serviced residences, co-living properties, hotels, and independent senior living apartments. Its hospitality brands include Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu, and Yello. The Ascott Star Rewards (ASR) loyalty programme offers members exclusive privileges and deals at participating locations.

As a fully owned business unit of CapitaLand Investment Limited, Ascott is a vertically-integrated lodging operator. It leverages its network of third-party owners and local expertise to enhance fee-related earnings through hospitality management and investment management services.

The Opportunity

At Ascott, we are committed to delivering seamless and engaging digital experiences that enhance how guests discover, evaluate and book our properties globally. We are seeking a hands-on and commercially driven individual to lead and optimise our end-to-end digital journey across direct online platforms. This role will play a critical part in improving discoverability, driving conversion, and delivering measurable business impact through continuous experimentation and data-driven optimisation.

KEY RESPONSIBILITIES

Digital Experience & Optimisation

• Own and continuously enhance website content, UI/UX and end-to-end booking journeys to increase engagement and conversion across direct channels
• Establish and uphold UX standards, design governance and digital best practices across platforms
• Drive hands-on execution of user journey improvements, including testing and iteration of on-site experience
• Leverage AI-enabled tools to enhance content effectiveness, UX optimisation and team productivity

Search & Discoverability

• Develop and execute search strategies across SEO and emerging AI-driven discovery channels (e.g. AEO/GEO)
• Optimise content structure and on-site elements to improve search rankings, answer visibility and AI-generated discovery
• Partner with internal and external technical teams to implement on-page and technical SEO enhancements
• Monitor search performance and trends, translating insights into actionable optimisation initiatives

Performance & Analytics

• Oversee digital performance tracking, ensuring robust tagging, measurement and reporting frameworks are in place for reliable ROI evaluation
• Analyse performance data to generate actionable insights and maintain a prioritised optimisation roadmap
• Provide clear, data-driven recommendations to improve digital effectiveness and commercial outcomes

Stakeholder, Vendor & Team Leadership

• Serve as the key point of contact for digital experience initiatives, aligning cross-functional stakeholders to drive execution
• Manage external agencies and vendors to ensure quality delivery, adherence to timelines and achievement of business objectives
• Review deliverables and conduct user validation prior to deployment to ensure optimal user experience
• Lead and develop team members (where applicable), setting clear goals, accountability and performance expectations
• Foster a collaborative, agile and test-and-learn culture with strong ownership of results

REQUIREMENTS

• 5–8 years of relevant experience in digital, e-commerce, or web optimisation roles
• Demonstrated hands-on experience in UI/UX, SEO (including emerging AI-led search such as AEO/GEO), and digital analytics
• Proven track record of improving conversion rates and digital performance outcomes
• Experience applying AI tools to enhance digital experience, content optimisation, search performance or workflow efficiency
• Strong execution mindset with the ability to prioritise effectively, solve problems and deliver in a fast-paced environment
• Experience collaborating with cross-functional stakeholders across markets and functions
• Experience managing external agencies and vendors
• Familiarity with web analytics and performance measurement tools
• Experience in hospitality, travel, or multi-market environments would be advantageous