Manager, CRM & Consumer Data – SEA & APAC Agents,

Ready to bring passion into your career

A global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Its raison dêtre is making life more beautiful, passing on a more beautiful planet.

Operating in more than 150 countries, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

Because our 8,000 talents are unique, we are committed to promoting diversity in all its forms.

Do you want to help write the next chapter of our story We are looking for a Manager, CRM & Consumer Data – SEA & APAC Agents, based in Singapore.

The role:

At Clarins, CRM is at the heart of how we build meaningful, long-term relationships with our consumers. As CRM & Consumer Data Manager, you will drive the CRM strategy across Southeast Asia and APAC distributor markets, leveraging consumer data to deliver personalized, omnichannel experiences that enhance customer engagement, retention, and lifetime value.

You will partner closely with regional and local teams across Marketing, E-Commerce, Sales, Loyalty, and Communications to translate data insights into impactful campaigns and customer journeys, supporting the acceleration of our Direct-to-Consumer (DTC) strategy.

What you'll do:

Retail CRM Strategy & Customer Lifecycle Management

• Develop and execute CRM strategies to drive customer acquisition, retention, and reactivation across markets.
• Design and manage end-to-end customer journeys and lifecycle programs aligned with brand and commercial priorities.
• Ensure omnichannel consistency across CRM touchpoints (Email, SMS, Clienteling tools).

Consumer Data Analytics & Insights

• Analyse customer data and campaign performance to generate actionable insights.
• Track key CRM KPIs and provide regular reporting to support business decisions.
• Translate data into recommendations to improve engagement, conversion, and customer lifetime value.

Campaign Management & Optimization

• Plan and execute CRM campaigns supporting product launches and key brand moments.
• Manage agencies and campaign execution to ensure timely, high-quality delivery.
• Drive A/B testing and continuous optimization to improve performance and ROI.

CRM Projects & Cross-functional Collaboration

• Support regional CRM initiatives including segmentation, loyalty programs, and customer journey enhancements.
• Collaborate with internal stakeholders to align CRM strategies with marketing and commercial plans.
• Lead local initiatives related to data integration and customer profiling.

Data Governance & Quality

• Ensure high standards of data accuracy, governance, and compliance with data protection regulations (e.g. PDPA).
• Maintain structured and reliable customer databases to support CRM effectiveness.

What you have:

Experience

• 5+ years of experience in CRM, marketing, or consumer data analytics, preferably in beauty, retail, or FMCG
• Strong experience in campaign management and customer lifecycle strategy

Technical & Analytical Skills

• Proficiency in CRM and marketing automation tools (e.g. Adobe Campaign or similar)
• Strong analytical skills with experience in Excel and BI tools (Power BI, Tableau, etc.)
• Familiarity with segmentation, personalization, and customer journey mapping

Stakeholder Management

• Strong communication skills with the ability to translate data into business insights
• Collaborative mindset with experience working across multiple teams and markets

We have:

• Over 70 years of expertise in beauty and spa, with the Clarins and myBlend brands
• Unique products and innovative services
• A commitment to Social & Environmental Responsibility embedded in our raison dêtre
• A caring and inclusive corporate culture
• Development and training opportunities
• Attractive compensation and benefits
• A flexible work environment, with up to 1 day of remote working per week

If you have a curious mind, a thirst to go further, and the drive to boldly take on new challenges, join us.

At Clarins Group, we believe in making life more beautiful for our employees and our customers. Inclusion and diversity are firmly grounded in our core values, which are part of our DNA. We welcome applications from all backgrounds.

To learn more about our group and our commitments to people and the planet, visit www.groupeclarins.com.