Company Description
Recruit Haus is dedicated to offering innovative and efficient recruitment services to both employers and job seekers, ensuring their expectations are met with integrity and professionalism. Serving local and international clients, Recruit Haus provides career opportunities worldwide while catering to industries such as IT, Education, Oil & Gas, Marine, Construction, Pharmaceutical, Retail, and more. With a team of experienced consultants, the organization is committed to delivering quality and prompt services. Among the wide range of offerings are Permanent Placement, Temporary & Contract Service, Recruitment Drives, and Executive Search, addressing diverse talent and hiring needs.
Role Description
1) Brand Strategy & Brand Governance
- Lead the development and execution of corporate branding strategy to enhance brand presence, trust and reputation.
- Act as brand custodian to ensure brand identity, tone of voice and messaging consistency across all touchpoints.
- Establish and maintain brand guidelines, frameworks and governance processes.
2) Integrated Brand Campaigns & Partnerships
- Conceptualise, plan and execute integrated brand campaigns across traditional, digital and social platforms.
- Drive brand engagement initiatives, including branding partnerships, co-branded collaborations and sponsored brand activations.
- Track results and evaluate campaign effectiveness, translating insights into actionable improvements for future brand planning.
3) Content Strategy & Brand Storytelling
- Develop sustainable content strategies that strengthen brand positioning and thought leadership.
- Curate, create and oversee production of multimedia content (copywriting, visuals, video, event content).
- Collaborate with internal stakeholders and subject matter experts to develop compelling narratives aligned to brand proposition.
4) Brand Reputation & Media Positioning
- Support brand reputation efforts by identifying media and storytelling opportunities that align with brand strategy.
- Work closely with the communications function to respond to media queries and manage brand perception.
- Build and maintain relationships with key media partners and stakeholders.
5) Market Intelligence & Analytics
- Identify market trends and emerging topics to sharpen brand relevance and competitiveness.
- Monitor brand performance through media monitoring, social listening and engagement analytics.
- Use digital and social analytics to guide strategic decisions and strengthen brand effectiveness.
6) Editorial, Collaterals & Brand Materials
- Oversee corporate collaterals, publications and brand assets.
- Support writing and editing of speeches, editorials and key messaging for internal channels and corporate digital platforms.
7) Project Management & Events
- Lead brand projects from end to end, ensuring quality delivery, timeline management and stakeholder alignment.
- Plan and execute brand events and engagement initiatives that reinforce brand affinity and credibility.
Requirements:
- Bachelor's Degree in Communications, Marketing or related disciplines.
- Experience
- 68 years of relevant experience in corporate branding / brand communications / corporate communications / PR / marketing communications.
- Preferably 4+ years of hands-on experience in brand and reputation management across traditional, digital and social media (Assistant Manager level or above).
- Strong understanding of branding trends, digital/social platforms and market shifts in Singapore and the region.
Proven track record in:
- delivering integrated brand campaigns
- managing brand partnerships
- using digital/social analytics to evaluate results and inform future planning
Skills & Attributes
- Strong writing and editing skills across media platforms.
- Strong stakeholder management and ability to influence across teams and senior stakeholders.
- Leadership / supervisory capability with a coaching mindset.
- Creative, resourceful and independent, comfortable working under tight timelines.
- Strong project management and event execution skills.
